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The Kids Market: Myths & Realities (Hardcover)

by James U. McNeal (Author) "In the beginning, the notion of kids as consumers got no respect ..." (more)

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Product details

Hardcover: 272 pages
Publisher: Paramount Market Pub (Jun 1999)
Language English
ISBN-10: 0967143918
ISBN-13: 978-0967143910
Product Dimensions: 26.2 x 18.3 x 2.3 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 884,541 in Books (See Bestsellers in Books)

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In the beginning, the notion of kids as consumers got no respect. Read the first page

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