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Poor Richard's Email Publishing
 
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Poor Richard's Email Publishing (Paperback)

by Chris Pirillo (Author)
4.5 out of 5 stars See all reviews (2 customer reviews)

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Product details

  • Paperback: 334 pages
  • Publisher: Top Floor Publishing,U.S. (22 Jul 1999)
  • Language English
  • ISBN-10: 0966103254
  • ISBN-13: 978-0966103250
  • Product Dimensions: 25 x 17.8 x 2.2 cm
  • Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
  • Amazon.co.uk Sales Rank: 1,250,664 in Books (See Bestsellers in Books)

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Product Description

Synopsis
Written by a successful email newsletter publisher, this book explains how to host a simple newsletter or mailing list using a free or low cost email program, how to find people to sign up for your service and how to sell advertising.'

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2 Reviews
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Average Customer Review
4.5 out of 5 stars (2 customer reviews)
 
 
 
 
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2 of 2 people found the following review helpful:
5.0 out of 5 stars The wonderful world beyond Outlook., 17 Nov 2000
This book is the bridge to a new world beyond your default mail program. Chris Pirillo goes into such depth I had to put my newsletter ideas to rest until I was truly ready. This book navigated me through water I was sure to drown in. It not only saved me from the doom and gloom of a failed attempt, but acted as a motivational guide as well! The language is American English, filled with humor but not idiotic. Pirillo is only attempting to keep you reading when the technical/ textbook material is described. If you think you can go at it without his advice good luck, but if you want to publish via e-mail read and re-read this book!
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2 of 2 people found the following review helpful:
4.0 out of 5 stars The Internet isnt just about websites., 16 Nov 2000
By A Customer
E-mail is a powerful and fast-growing area of Internet communications and marketers are using this media for newsletters, bulletins and discussion groups to promote their products and services quickly and cheaply. E-mail can be used to build loyalty and retain customers, yet e-mail can also raise strong emotions for Internet users and there can be a fine line between generating revenue and creating a PR disaster.

Written by an experienced electronic publisher from the US, this book explains how to use e-mail effectively as a marketing tool. Chris Pirillo reveals the secrets of successful electronic publishers and explains the do's and don'ts in a common-sense, non-technical way. Covering everything from setting up an HTML newsletter, to finding and managing subscribers, and building the technique into a profit centre through advertising, affiliate programs and ancillary products, this guide highlights the advantages and pitfalls waiting for the unwary.

The second half of the book contains 6 case studies of US e-mail newsletters that contain some useful nuggets of experience penned by the publishers themselves. There is also an extensive appendix with valuable advice on software available and links to plenty of web and e-mail resources, plus a list of 50 great e-publishing tips if you're in a hurry or want a refresher of the advice covered in the book.

This is an excellent introduction to anyone wanting to embark on this potentially powerful but emotive marketing technique on the Internet.

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