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0 of 1 people found the following review helpful:
4.0 out of 5 stars
His simple, pragmatic writing style patiently mentors . . ., 8 Jan 1998
By A Customer
The problem with Tony Poderis is that he is terribly tardy in writing "It's a Great Day to Fund-Raise!" If I had read it 20 or so years ago, when he should have written it, I would have avoided some of the blunders he warns against. I wouldn't have taken nearly so long to become effective as a fund raiser. And I wouldn't have quite so many gray hairs today, each earned in the hard school of "experience." But (sigh) he wrote it only recently. Of course, there is a good reason for the interminable wait: Tony first had to rack up an incredible 20 years as director of development for The Cleveland Orchestra, where he was responsible for the largest annual institutional fund-raising campaign in Cleveland. Oh, and toss in another four or five years subsequent consulting experience, as well. I note, with some satisfaction, that the author has even more gray hairs than do I -- each one earned, no doubt, in the same "school." As evidence, I present Exhibit A: the picture on the cover (there's Tony standing before, of all things, an open bank vault!). That experience shines through in the book. His simple, pragmatic writing style patiently mentors the reader in the art of effective fund raising. The reader may be new to the field, where a book like this is invaluable and where I suspect Tony directed his focus. Or the reader may be well-experienced, where the book reaffirms lessons learned and truths well tested. Did I use the word "pragmatic"? "It doesn't take a genius to raise money," he states early on. "The process is a combination of common sense, hard work, preparation, courtesy, commitment, enthusiasm, understanding, and a belief in what you are selling." See? As expected, the book starts with goal setting and leadership (Chapter 2). But this is not an academic "text." Rather, the author reaches into his bag of experiences and pulls out the time a board trustee got up and announced, "What we need is more endowment. We ought to have a $50 million endowment campaign." Gulp. Wasn't his hair dark brown just before that? This guy has been there. Done that. That's where mentors come from. Well, actually, Tony starts even sooner than goal setting and leadership. Chapter 1 covers the Nine Basic Truths of Fund-Raising. Here's one: "You don't wait for the 'right' moment to ask; you ask now." I loved that one. How many fund raisers are captivated by the word "cultivation," so much so that they don't seem to understand that fund raising also requires "reaping," too? I often wonder how many fund raisers, were they farmers, would leave their carefully cultivated crop to wilt in the field, season after season? Tony's "Nine Truths" are as close to "theory" as he gets. After Chapter 1, he moves methodically through what it takes to succeed. Chapter 2, on goal setting and leadership, is quickly followed by an admonition to "know your organization" (Chapter 3); creation of a general development plan (Chapter 4); funding sources (Chapter 5); prospecting for donors (Chapter 6); rating and evaluating prospects (Chapter 7); annual campaigns (Chapter 8); endowment campaigns (Chapter 9); capital campaigns (Chapter 10); sponsorships and underwriting campaigns (Chapter 11); developing a campaign plan (Chapter 12); preparing for a campaign (Chapter 13); managing a campaign (Chapter 14); assessing and reviewing a campaign once it's over (Chapter 15); and developing the development team (Chapter 16). Clearly, this is a useful book that I'd wholeheartedly recommend for the fund raising professional -- new or seasoned. But it is also ideal for any other person involved with an organization's fund raising. Tony's simple, straight-forward, no-nonsense style will be welcomed by board members, volunteers, and others who will appreciate being able to get through it over a couple of evenings or a weekend.
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