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E-mail Business Strategies & Dozens of Other Great Ways to Take Advantage of the Internet
 
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E-mail Business Strategies & Dozens of Other Great Ways to Take Advantage of the Internet (Spiral-bound)

by Philip Gurian (Author)
3.0 out of 5 stars See all reviews (1 customer review)

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Product details

  • Spiral-bound: 110 pages
  • Publisher: Grand National Press; Spiral edition (Mar 1998)
  • Language English
  • ISBN-10: 0962163945
  • ISBN-13: 978-0962163944
  • Product Dimensions: 27.9 x 22.3 x 1.2 cm
  • Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 3,184,462 in Books (See Bestsellers in Books)

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1 of 1 people found the following review helpful:
3.0 out of 5 stars Practical Guide to Push E Mail Marketing, 4 Sep 1999
By A Customer
This is a practical guide to the "push e mail marketing." Somwhat simplistic and sometimes very brief (chapter 12 on Methods of Customer Payment is less than one page!) with some chapters padded out. It has some very practical information and tips from a practitioner but not a strategist. The format is A4 grey-paper photocopied booklet put together with some haste by a would be consultant with email and tele-marketing experience. Generally if you have only basic experience of these areas then the issues raised and questions considered are helpful. If you do not have high expectations then you will not be disappointed with this informative 104 page booklet.
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