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Product Description
Martin Hennessey, managing director, The Writer
"Mark's writing shows he's a deep thinker with a passionate determination to tell a story through brilliant insights."
Book Description
People say "Guinness is Guinness", but it’s not as black and white as that. When you pick up that monochrome pint, you’re about to taste 250 colourful years of global heritage whose ingredients are astounding innovation, obsessive quality, memorable advertising and a passionate devotion to remaining the world’s top stout.
Guinness is Guinness tells the story of a truly global brand that’s more than just a beer. Today, Guinness is accepted everywhere it trades because it employs local people, uses local resources, adapts to local tastes, advertises with local relevance and reverence as well as giving people a product they can enjoy and relax with. All are factors that combine to give a modern meaning to the 75-year old gone-but-not-forgotten advertising slogan, "Guinness is good for you."
Does it really taste better in Ireland, its spiritual home? For those who want to get to the bottom of the glass, this book of stories reveals the answer to this and provides fascinating insights into a brand that has inspired warmth in drinkers and non-drinkers alike for a quarter of a millennium.
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46% buy the item featured on this page: Guinness is Guinness: The colourful story of a black-and-white brand |
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16% buy The Book of Guinness Advertising |
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13% buy Guinness: Celebrating 250 Remarkable Years: Celebrating 250 Remarkable Years. History - Adverts - Recipes£5.97 |
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