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The Creative Economy: How People Make Money from Ideas by John Howkins  (2)
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Review
This common sense, accessible book is a comprehensive guide to establishing, growing and leading a creative business. It hits all the right buttons in all the right ways. --Paul Smith, Arts & Business
T-Shirts and Suits demystifies the ins and outs of building a business in the creative industries by providing a practical guide for creative entrepreneurs that uses case studies to illustrate best practice. --Alexander Schischlik, UNESCO
More than just a great read, T-shirts and Suits is a valuable tool for anyone embarking on, or surviving, business in the creative sector. --Diane Earles, Chartered Institute of Marketing.
Product Description
Successful creative enterprises integrate creativity and business. T-Shirts and Suits offers an approach which brings together both creative passion and business best practice. Written in an engaging and jargon-free style, the book offers inspiration and appropriate advice for all those involved in running or setting up a creative business. Marketing, intellectual property, finance, competition, leadership - and more - are included in this guide. Examples of best practice are illustrated in eleven Ideas in Action sections featuring a range of creative businesses and organisations. David Parrish specialises in advising and training creative entrepreneurs using his own experience and international best practice. With a foreword by Shaun Woodward MP, UK Minister for Creative Industries and Tourism, this is an updated version of the Parrish's bestselling book, first published in 2005.
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This common sense, accessible book is a comprehensive guide to establishing, growing and leading a creative business. It hits all the right buttons in all the right ways. --Paul Smith, Arts & Business
T-Shirts and Suits demystifies the ins and outs of building a business in the creative industries by providing a practical guide for creative entrepreneurs that uses case studies to illustrate best practice. --Alexander Schischlik, UNESCO
More than just a great read, T-shirts and Suits is a valuable tool for anyone embarking on, or surviving, business in the creative sector. --Diane Earles, Chartered Institute of Marketing.
Product Description
Successful creative enterprises integrate creativity and business. T-Shirts and Suits offers an approach which brings together both creative passion and business best practice. Written in an engaging and jargon-free style, the book offers inspiration and appropriate advice for all those involved in running or setting up a creative business. Marketing, intellectual property, finance, competition, leadership - and more - are included in this guide. Examples of best practice are illustrated in eleven Ideas in Action sections featuring a range of creative businesses and organisations. David Parrish specialises in advising and training creative entrepreneurs using his own experience and international best practice. With a foreword by Shaun Woodward MP, UK Minister for Creative Industries and Tourism, this is an updated version of the Parrish's bestselling book, first published in 2005.
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