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Remember those great Volkswagen ads?
 
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Remember those great Volkswagen ads? (Hardcover)

by Alfredo Marcantonio (Author), John O'Driscoll (Author), David Abbott (Author)
5.0 out of 5 stars See all reviews (3 customer reviews)

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Hardcover (4th) £39.95 £27.97 9 used & new from £26.11

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Product details

  • Hardcover: 224 pages
  • Publisher: Dakini Ltd; 3rd Revised edition edition (Dec 2000)
  • Language English
  • ISBN-10: 0953703215
  • ISBN-13: 978-0953703210
  • Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 829,153 in Books (See Bestsellers in Books)

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  • See Complete Table of Contents

Product Description

Tim Delaney
'Something rare- a truly inspiring book about advertising.'

Barbara Nokes, Campaign magazine.
'This impeccably art-directed book should grace the shelves of every library in the ad world.'

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3 Reviews
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Average Customer Review
5.0 out of 5 stars (3 customer reviews)
 
 
 
 
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6 of 6 people found the following review helpful:
5.0 out of 5 stars Remember when advertising was this good?, 9 May 2001
By A Customer
In a world where advertising claims to me on the cutting edge, where advertising agencies boast about how brave they are and clients who profess to be the most educated they have ever been, here is a book that reminds us of how conservative and unimaginative we've all become. This book is filled with ad after ad that built a brand into an icon. Gutsy, truly funny and clever marketing, page after page. If you want to get into advertising, memorise this book. If you are in advertising, remind yourself of the size of the shoes you must fill. And if you're a struggling Account person or a Planner working on a car account, this book contains every automotive brief you'll ever need to pinch.
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5 of 5 people found the following review helpful:
5.0 out of 5 stars Proof for the cynics that advertising works, 28 Jan 2002
Imagine for a moment that it's 1946. A year after the Second World War. You're a hard-working advertising executive enjoying a much-needed cup of steaming coffee. Then you get a phonecall from a potential client.

It turns out the client is a small car manufacturer. So far, no problem.

It turns out the client is a small German car manufacturer. Hmmm... maybe a little tricky.

It turns out the client is a small German car manufacturer whose product was commissioned by Adolph Hitler. Bummer.

'Remember Those Great Volkswagon Ads?' tells the story, through the advertising, of how the Volkswagon was transformed from being Hitler's strange looking car into an American icon. How it went from being a Nazi 'people car' to being the American 'love bug'. And how VW became the household name it is today.

If you doubt the influence advertising has over a nation of consumers, and more importantly, over you, this book will change your mind.

But hey... isn't that what advertising's supposed to do?

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5.0 out of 5 stars A superb chronicle of a great advertising campaign for an iconic product, 4 Nov 2008
This review is from: Remember Those Great Volkswagen Ads? (Na) (Hardcover)
Even if your answer to the question posed in the title of this book is "No" - this impeccably researched chronicle of a great campaign for an iconic product will entertain you. The Volkswagen ads Doyle Dane Bernbach created in New York and London raised the bar to a dizzy height and no car campaign since has matched it's breakthrough qualities. Advertising students and VW enthusiasts alike should buy this book for the sheer joy the ads still generate after all these years.
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