	79% buy the item featured on this page: Remember those great Volkswagen ads? 5.0 out of 5 stars (3)
	7% buy The Advertising Concept Book: Think Now, Design Later 5.0 out of 5 stars (3) �12.97
	6% buy Ogilvy on Advertising 5.0 out of 5 stars (19) �9.49
	4% buy Hey, Whipple, Squeeze This: A Guide to Creating Great Advertising (Adweek Magazine Series) 5.0 out of 5 stars (3) �9.16

Explore similar items

Customer Reviews

3 Reviews

5 star:		(3)
4 star:		(0)
3 star:		(0)
2 star:		(0)
1 star:		(0)

Average Customer Review

5.0 out of 5 stars (3 customer reviews)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

6 of 6 people found the following review helpful:

5.0 out of 5 stars Remember when advertising was this good?, 9 May 2001

By A Customer

In a world where advertising claims to me on the cutting edge, where advertising agencies boast about how brave they are and clients who profess to be the most educated they have ever been, here is a book that reminds us of how conservative and unimaginative we've all become. This book is filled with ad after ad that built a brand into an icon. Gutsy, truly funny and clever marketing, page after page. If you want to get into advertising, memorise this book. If you are in advertising, remind yourself of the size of the shoes you must fill. And if you're a struggling Account person or a Planner working on a car account, this book contains every automotive brief you'll ever need to pinch.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

5 of 5 people found the following review helpful:

5.0 out of 5 stars Proof for the cynics that advertising works, 28 Jan 2002

By	dommoorhouse@hotmail.com (Scotland) - See all my reviews

Imagine for a moment that it's 1946. A year after the Second World War. You're a hard-working advertising executive enjoying a much-needed cup of steaming coffee. Then you get a phonecall from a potential client.

It turns out the client is a small car manufacturer. So far, no problem.

It turns out the client is a small German car manufacturer. Hmmm... maybe a little tricky.

It turns out the client is a small German car manufacturer whose product was commissioned by Adolph Hitler. Bummer.

'Remember Those Great Volkswagon Ads?' tells the story, through the advertising, of how the Volkswagon was transformed from being Hitler's strange looking car into an American icon. How it went from being a Nazi 'people car' to being the American 'love bug'. And how VW became the household name it is today.

If you doubt the influence advertising has over a nation of consumers, and more importantly, over you, this book will change your mind.

But hey... isn't that what advertising's supposed to do?

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

5.0 out of 5 stars A superb chronicle of a great advertising campaign for an iconic product, 4 Nov 2008

By	Wayne Kool "The Writesville Bureau" (North Carolina, USA) - See all my reviews

This review is from: Remember Those Great Volkswagen Ads? (Hardcover)

Even if your answer to the question posed in the title of this book is "No" - this impeccably researched chronicle of a great campaign for an iconic product will entertain you. The Volkswagen ads Doyle Dane Bernbach created in New York and London raised the bar to a dizzy height and no car campaign since has matched it's breakthrough qualities. Advertising students and VW enthusiasts alike should buy this book for the sheer joy the ads still generate after all these years.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all 3 customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jqOnDisplayBlock { display: none; } .jqOnDisplayInline { display: none; } .jqOnVisibility { visibility: hidden; } .jqOnDisplayNoneBlock { display: block; } .jqOnDisplayNoneInline { display: inline; }

Customer Discussions

This product's forum

Discussion	Replies	Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight

Listmania!

Top brand & marketing reads: A list by L. Ellerton
Books on Advertising: A list by Lovborg
Rob's favourite marketing and management books: A list by Rob Watson "Rob"

Create a Listmania! list

Look for similar items by category

Books > Business, Finance & Law > Sales & Marketing > Advertising
Books > History > Other Historical Subjects
Books > Reference > Transport

Feedback

Would you like to update product info or give feedback on images?
I am the Author, and I want to comment on my book.
I am the Publisher, and I want to comment on this book.

Your Recent History

(What's this?)

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

› Visit the Page You Made

Get to Know Us

Make Money with Us

Let Us Help You

Conditions of Use & Sale | Privacy Notice � 1996-2009, Amazon.com, Inc. or its affiliates

Remember those great Volkswagen ads? (Hardcover)

Customers Viewing This Page May Be Interested in These Sponsored Links

Customers Who Bought This Item Also Bought

Product details

Product Description

Tim Delaney

Barbara Nokes, Campaign magazine.

Suggested Tags from Similar Products

What Do Customers Ultimately Buy After Viewing This Item?

Customer Reviews

Customer Discussions

Ask questions, Share opinions, Gain insight

Start a new discussion

Listmania!

Look for similar items by category

Look for similar items by subject

Feedback

Your Recent History