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"Ever since the Internet came into public consciousness, businesses of all sizes have been wondering what to do about it. A handful have had wild success. More have done well though not spectacularly. More yet have created a Web site and wondered why they bothered. The great majority have done nothing."Despite a proliferation of start-ups and the ongoing conversion of traditional businesses to online commerce, many companies still don't know what to make of it all. "Even a casual look at the electronic business activities of other companies ... is likely to convince you that too many people have been moving too fast with too little thought". Intent on changing that, the Electronic Business Manual sets out to help business managers decide to what extent they should be using the Internet and how they should go about doing it. The preliminaries of getting online are dispensed with quickly and the Web's research, information and shopping facilities covered in depth before the more complex, practical concerns of planning an Internet strategy, creating a site, marketing and selling are tackled. The book is hugely accessible, but not to the detriment of deeper information. Material on brandbuilding, e-commerce and online opportunities and threats are particularly enlightening and well researched.
Considering that one of the biggest challenges facing businesses new to the Internet in early 2000 is going to be avoiding information overload, The Electronic Business Manual's all-in-one approach is a godsend. Potential online entrepreneurs should seriously consider making this book their Internet bible. --Iain Campbell
Book Jacket
Everybody's talking about the commercial opportunities of the Internet--but how do you use it successfully for your business?
Edited and written by two-times Industrial Editor of the Year David Bowen and the staff of Net Profit, Europe's leading electronic business publisher, this is the most comprehensive and practical manual yet devised for non-technical managers struggling to understand the potential of the commercial Internet. It provides executives in companies of all sizes with the hard information needed to get involved with the Internet, to develop a strategy and to use the medium to its full. Written in clear, non-technical language, the book is a hands-on, how-to-do-it guide packed with case studies and essential contact details.
Buy this book if you want to learn how to use the Internet for marketing; learn how to use the Internet to save money; find vital information online; create a successful online business; know how to set up an online store or link your business into a Web-based supply chain.
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