Product Description
Product Description
SUPERBRANDS explores the history, development and achievements of 100 of the strognest brands in Britain, highlighting their advertising, marketing and design successes as well as revealing extraordinary findings. This unprecedented book is full of colour photographs, classic advertisements and inspiring design, making it essential reading and reference for anyone working or interested in marketing, advertising, design and PR. It will also appeal to consumers who are interested in learning more about brands they buy every week. The Superbrands have been selected by the Superbrands Council which boasts some of the most respected figures in the communications industry who are eminently qualified to judge what makes a brand a Superbrand. Brands featured include: Abbey National, adidas, American Express, BBC, Birds Eye, CNN, Coca Cola, Compuserve, Dr Martens, Dulux, Duracell, easyjet, Ericsson, Ford, Gillette, Haagen Dazs, Heinz, HMV, Interflora, Kellogg's Cornflakes, Kit-Kat, Kwik-Fit, L'Oreal, lastminute.com, levi's, Marks & Spencer, Martini, Mars,McDonalds, Nike, Nokia, Olympus Oxo, One 2 One, Pepsi, Sainsbury's, Sega, Smirnoff, Tate & Lyle, The Sun, Timberland, Virgin, Vodafone.
About the Author
Marcel Knobil is the chairperson of Creative and Commercial. The company helps some of the strongest companies in the world (as well as emerging ones) create, build and protect their brands. He also contributes to television, radio and the national press on branding matters and lectures extensively throughout the world. His previous books include The Best Ads Never Seen, Images of the Carnival and all the previous titles in the Superbrands series. He lives in London.
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