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THE RICHER WAY.
 
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THE RICHER WAY. (Paperback)

by Julian. Richer (Author)
5.0 out of 5 stars See all reviews (7 customer reviews)

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Product details

  • Paperback: 250 pages
  • Publisher: Emap Business Communications (1998)
  • ISBN-10: 0952673002
  • ISBN-13: 978-0952673002
  • Average Customer Review: 5.0 out of 5 stars See all reviews (7 customer reviews)
  • Amazon.co.uk Sales Rank: 527,669 in Books (See Bestsellers in Books)

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Product Description

Synopsis
A poor performer at school, Julian Richer has built from scratch a multimillion pound business empire. This book presents Julian's first-hand advice about starting and running a successful business.

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Customer Reviews

7 Reviews
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Average Customer Review
5.0 out of 5 stars (7 customer reviews)
 
 
 
 
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8 of 9 people found the following review helpful:
5.0 out of 5 stars Brilliant business ideas from a retail star, 20 Nov 2001
This review is from: The Richer Way (Paperback)
I'm gobsmacked that no one has spoken up for Julian Richer already! His book is so direct and easy to follow, what he says makes such good sense and the proof is his friendly little shops where the staff actually help you to find hi fi that you want to buy. It's just the complete opposite of the big names (I don't have to name them) where you are terrified to go in and be ignored or made a fool of. The same difference is apparent in the book. The author is not a high-flown theoretical guru but a good businessman who has made the effort to communicate in a genuinely helpful and straightforward way how he's got to the top. I've had this book 18 months and it's well-thumbed. It's taught me a lot about sales and marketing, and amazingly, that it can be fun and interesting.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Excellent, 27 Jan 2007
By john3626 (London) - See all my reviews
This review is from: The Richer Way (Paperback)
One of the best business books I've read. I even found myself going in to a Richer Sounds store and quizzing the manager about some of the things mentioned in the book, it seems that it's all true. Buy it.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Make someone's year - buy this book for them...., 25 April 1999
By A Customer
Think you know what makes a business/company/department run well? Sure you do - it's the people. Seems pretty obvious then that the way you treat these individuals will govern how well things run. So how should you treat them? How should you recruit, train, motivate and develop them? Julian Richer has several ideas, and most importantly has practised them in his own successful business. Buy this book, read it and then realise what a superb present it will make for so many friends and colleagues. Then order several from amazon.co.uk, save and smile.
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Most Recent Customer Reviews

5.0 out of 5 stars Right up there with 'Losing my Virginity'
The techniques that Mr Richer employs in his stores get results. I first read this book 10 years ago. Read more
Published 20 months ago by Mr. K. Akram

5.0 out of 5 stars Laern how to deal with people.
A book about retailing? Yes.
A book about success? Yes.
A book about management? Yes.

This book is really about people....... Read more

Published on 29 Jul 2002 by Michael J. Pettett

5.0 out of 5 stars Excellent... a *must* read for budding entrepreneurs!
Julian Richer focuses on a people oriented approach, where by staff and customers are truly treated as the most important asset of his company. Read more
Published on 2 Aug 2001 by richard.zammit@talk21.com

5.0 out of 5 stars Buy this book!
This might not be at the top of the bestseller anymore. It maybe never was. But I think this guy is great. Some of the ideas are so different and refreshing. Read more
Published on 26 Feb 1999

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