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18 of 18 people found the following review helpful:

5.0 out of 5 stars The ultimate business resource for artists and designers, 1 April 1998

By A Customer

This review is from: Graphic Artists Guild Handbook (Graphic Artists Guild Handbook of Pricing and Ethical Guidelines) (Paperback)

Although there are thousands of books of business advice available for sale, very few address the issues of unique importance to creatives. There are thousands of how-to books on creating visual images, technique and design that ignore the non-glamourous aspects of art. This precisely focused handbook of solutions is a testimonial to the dedication of the Graphic Artists' Guild to its mission "to promote and protect the economic interests of artists."

Anyone with an interest in earning money through graphic design, interactive media, illustration, multimedia, broadcast design, or photography needs this invaluable resource. Every aspect of project planning, proposal development, pricing trends, budgeting, legal, intellectual property and contractual issues, working with artists' representatives, billing procedures, credit, and collections is covered in depth and organized in a clear and concise format, with step-by-step information and resources. Truly the most current and thoroughly researched book in its genre; it's the essential, real world guide to doing business and for every creative, from the aspiring student to the most seasoned pro.

If you are interested in creating art for profit, you will benefit from an investment in this book.

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8 of 8 people found the following review helpful:

5.0 out of 5 stars An Essential Tool, 19 Nov 1998

By A Customer

This review is from: Graphic Artists Guild Handbook (Graphic Artists Guild Handbook of Pricing and Ethical Guidelines) (Paperback)

The only defense the art community has aside from a tough upper lip is the wisdom provided within "The Handbook". I have been using this guide since I began freelance design at the age of 20. It has never let me down no matter the situation. Everything from traditional media to web-design and 3D animation is referenced within it's pages.

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7 of 7 people found the following review helpful:

5.0 out of 5 stars Excellent reference work!, 3 Dec 1998

By A Customer

This review is from: Graphic Artists Guild Handbook (Graphic Artists Guild Handbook of Pricing and Ethical Guidelines) (Paperback)

Invaluable resource for job hunters as well as freelancers. Lets you know the market value of your skills. (Some could, perhaps, use it as a negotiating tool at raise time, too.) The ethical guidelines are also a must.

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