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Applied Imagination: Principles and Procedures of Creative Problem-Solving
  
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Applied Imagination: Principles and Procedures of Creative Problem-Solving (Paperback)

by Alex F. Osborn (Author)
5.0 out of 5 stars See all reviews (1 customer review)

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Product details

  • Paperback
  • Publisher: Creative Education Foundation; 3rd Rev edition (Feb 1993)
  • Language English
  • ISBN-10: 0930222733
  • ISBN-13: 978-0930222734
  • Product Dimensions: 21.1 x 14 x 3 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 1,626,061 in Books (See Bestsellers in Books)

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5 of 5 people found the following review helpful:
5.0 out of 5 stars The ultimate creativity classic, 23 Feb 2004
By B. M. Clegg (Wiltshire, England) - See all my reviews
(REAL NAME)   
I am ashamed to admit that I have been training in creativity for ten years, but this is the first time I have read this book, because it hasn’t been available in Europe for a long time. That was a big mistake - it's fair to say that Applied Imagination is the single most important book in the creativity catalogue.

I was well aware that Osborn had devised brainstorming, and a good number of the idea generation techniques used by everyone from Edward de Bono to Creativity Unleashed - but I was amazed just how much of the material we have devised independently over the years - on such matters as environment and personal development, for instance - is there in this seminal 1953 classic. That’s right 1953. Systematic business creativity has been around for over 50 years.

Osborn was an advertising man - co-founder of the New York BBDO agency - and as such has been ignored by some of the more academic writers. They have done so at their peril.

Applied Imagination is a big book - around 400 pages - and though it's not a light read, in part through its age, it isn't academically tedious either. If you are doing anything in the sphere of creativity and you don't have a copy of this book on the shelf you MUST get one, to sit alongside a framework oriented book like our Imagination Engineering and an innovation management book like our Creativity and Innovation for Managers.

Brian Clegg, Creativity Unleashed Limited

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