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Persuasion Engineering: Sales and Business, Sales and Behaviour

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Persuasion Engineering: Sales and Business, Sales and Behaviour (Hardcover)

by Richard Bandler (Author)

3.8 out of 5 stars See all reviews (16 customer reviews)

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Product details

Hardcover: 208 pages
Publisher: Meta Publications,U.S. (1 May 1996)
Language English
ISBN-10: 0916990362
ISBN-13: 978-0916990367
Product Dimensions: 23.1 x 16 x 2.5 cm

Average Customer Review: 3.8 out of 5 stars See all reviews (16 customer reviews)

Amazon.co.uk Sales Rank: 145,309 in Books (See Bestsellers in Books)

Popular in these categories:

#35 in	Books > Health, Family & Lifestyle > Psychology & Psychiatry > Schools of Thought > Behavioural Theory
#66 in	Books > Business, Finance & Law > Sales & Marketing > Sales Techniques
#94 in	Books > Science & Nature > Popular Science > Human Biology > The Brain

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Product Description

Explains how we use our communicating processes to generate behaviours which unconsciously stand out on their own and speak for themselves. Covering everything from the sales process through to the close, the text considers the human communication processes present in a wide range of situations.

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Customer Reviews

16 Reviews

5 star:		(8)
4 star:		(4)
3 star:		(0)
2 star:		(0)
1 star:		(4)

Average Customer Review

3.8 out of 5 stars (16 customer reviews)

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Most Helpful Customer Reviews

21 of 23 people found the following review helpful:

5.0 out of 5 stars Profound wisdom, 29 April 2003

By	"derek_l_jones" - See all my reviews

This is a unique and special book. I am now in the position of having to sell in order to grow my business and I have read everything I can get my hands on about sales. Even after reading every technique and strategy avaialble, sales was still an emotional struggle for me. The pain of doing it was damaging me and my business. This book gave me a completely new mindset around sales and it has helped me to treat this as fun so that I can really put the theories I have learned to work. This book made me laugh more than any I can think of in a long time. Stop struggling and read this!

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26 of 29 people found the following review helpful:

4.0 out of 5 stars Bandler's own unique stance on sales, life and the world!, 14 Feb 2002

By A Customer

Now anyone who has seen Richard Bandler onstage will know what I am talking about. The guy is a stand up comedian and genius who uses NLP to sell his unique blend of humour, irreverance and "life" advice.

This book is billed as as sales and influence book but (in my opinion) is no more than a light read in the world of sales learnings. The problem is that the learnings are all at a subconscious level and even then some of them are somewhat dubious!

If you want to understand the mind of a genius somewhat better, have the NLP skills to learn subconsciously or are a Bandler fan then read it. If you want a fun light personal development style read then read it. If you are a sales person and none of the above apply then there are better places to start.

A good book if you know why you a reading it!

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5 of 5 people found the following review helpful:

5.0 out of 5 stars Great, 9 Jan 2007

By	Stephen Lavery (Ireland) - See all my reviews (REAL NAME)

Im totally agreeing with that last comment.

The book is a really good read and points out how to master communication in any sales process. Everything from matching voice tone to organising a better mental picture in your brain. A lot of the stuff I was aware of from a few other Bandler books and seminars but the way it is applied here is mind-blowing.
Even if you're not a professional salesperson this book can be used to learn to get rapport with everyone you meet or sell yourself to get that girl/guy you're after. If you have seen, read or listened to any of his stuff before you will know that it is written the way it is for a reason.

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Most Recent Customer Reviews

1.0 out of 5 stars deserving of no stars - the appalling ramblings of an arrogant mind
I purchased this book because it was recommended in Derren Brown's hugely enjoyable 'Tricks of the Mind'. Oh Derren, what have you done? Read more

Published 6 months ago by Mr. C. N. Bradshaw

1.0 out of 5 stars Rambling transcript of a training session
Similar in style to many of the early books on NLP, this is written as the transcript of a training session from Richard Bandler. Read more

Published 6 months ago by John Holland

4.0 out of 5 stars Fun to read
Of all the people who ever wrote books on NLP, Richard Bandler's are the most fun to read - there's no question about it and this book is no exception. Read more

Published 21 months ago by Laura De Giorgio

5.0 out of 5 stars Great stuff!
The previous reviewer complains that this book is garbage and they are entitled to their opinion. However, the complaint about the structure of the language and the pointless... Read more

Published on 19 April 2006 by J. D. Aspinall

1.0 out of 5 stars Save your money - I wish I had
If I could have awarded this zero stars, then I'd have done it. This has to be without doubt the most appaulingly written book that I've ever read. Read more

Published on 1 May 2005 by donnerundblitzen

5.0 out of 5 stars Undergo the process while you read!
...I thoroughly enjoyed this. As a marketing/influence practitioner I like to constantly learn ever more flexible and effective ways of reaching people.... Read more

Published on 11 Aug 2004 by James Lavers

4.0 out of 5 stars Immensely annoying but also strangely satisfying
Richard Bandler is one of the founders of NLP and his views on selling are of interest to anyone who appreciates the power of NLP. Read more

Published on 31 Jan 2004

4.0 out of 5 stars Whatever you said about this book - you're right
Learning from a book is like learning to swim without ever leaving dry land. You just cannot know whether you've really learnt anything worthwhile until you get in the water and... Read more

Published on 22 April 2003 by Karl

5.0 out of 5 stars Powerful and motivating
As a newcomer to the concepts of NLP and as a self employed businessman, I found this book astounding. Simply reading it changed me. Read more

Published on 7 Jan 2002

5.0 out of 5 stars Worth every penny!
My 20 years in selling has lead me to the conclusion that we over complicate the whole process.

People know what they want to buy and they tell us overtly. Read more

Published on 21 Sep 2001 by jonathan@crimsonweb.net

› See all 16 customer reviews...

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