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Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers

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Cashing in with Content: How Innovative Marketers Use Digital Information to Turn Browsers into Buyers (Paperback)
by David Meerman Scott (Author)

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Product details

Paperback: 280 pages
Publisher: CyberAge Books (1 Oct 2005)
Language English
ISBN-10: 0910965714
ISBN-13: 978-0910965712
Product Dimensions: 22.8 x 14.8 x 1.8 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 638,975 in Books (See Bestsellers in Books)

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Product Description

Steven Goldstein, CEO, Alacra, Inc.
"…compelling in its coverage and its clarity—if you have a web presence, you need to read it."

Harry J. Gold, CEO, Overdrive Marketing Communications
"…an essential read for any marketer who wants to maximize their website’s power to convert visitors and retain customers."

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