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The McDonaldization of Higher Education
  
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The McDonaldization of Higher Education (Hardcover)

by Dennis Hayes (Editor), Robin Wynward (Editor), Robin Wynyard (Editor)
5.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Hardcover: 232 pages
  • Publisher: Greenwood Press (30 Aug 2002)
  • Language English
  • ISBN-10: 0897898567
  • ISBN-13: 978-0897898560
  • Product Dimensions: 25.3 x 15.2 x 2.2 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 1,946,452 in Books (See Bestsellers in Books)

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Product Description

Review

?[a] provocative introduction to many views of the changes taking place in higher education.?-Journal of Higher Education


Product Description

The term "McDonaldization" was coined by George Ritzer in 1993 and is a valuable tool for providing a theoretical and practical debate concerning novel and defining features of our contemporary world. The contributors to this collection, academics and writers from three countries, examine the McDonaldization of higher education in contemporary society. The growing literature on McDonaldization shows the power of the term to describe the extension of industrial rationalization (commodification) to wider society. In the context of higher education, one can see the application of Ritzer's four features of McDonaldization - efficiency, calculability, predictability and control. For example: higher education is becoming more efficient because it is processing more students by introducing multiple choice exams (US) or by removing exams altogether (UK) and replacing them with forms of continuous assessment, which leads to grade inflation and more students passing. The contributors to this volume, 15 academics and writers from three continents, examine what can be called the "McDonaldization of higher education" and the impact this has on the idea of the university as a liberal institution primarily engaged in the pursuit of knowledge.
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6 of 6 people found the following review helpful:
5.0 out of 5 stars A good read, but at a price..., 19 Dec 2002
By Shirley Lawes (London, England) - See all my reviews
The McDonaldization of Higher Education is a timely reminder of what is being lost in HE today. The book contains contributions from British, American and Australian academics, who engage with, and in some instances go beyond, the themes of the McDonaldization thesis in relation to the university. In particular, Dennis Hayes, Frank Füredi, Claire Fox and Robin Wynyard offer new insights into the shift towards the 'therapeutic' university (Hayes), how the bureaucratisation of HE in Britain has gone far beyond the flexibility and efficiency associated with McDonaldization (Füredi), why students do not benefit from mass access to HE (Fox), and how what is on offer to students is not knowledge, but a simulated fantasy world (Wynyard). I thoroughly recommend this very challenging, original, readable book, that alerts us to the dangers which lie ahead for HE. It is unfortunate that at present it is only available in an expensive hardback edition. Many academics, students and media people want the book but cannot pay such a price. This is a ridiculous state of affairs. I am sure that a paperback version would make a significant impact on the contemporary debate about the future of HE.
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