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The Character of Organisations: Using Personality Type in Organization Development

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The Character of Organisations: Using Personality Type in Organization Development (Paperback)

by William Bridges (Author)

5.0 out of 5 stars See all reviews (1 customer review)

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Product details

Paperback: 320 pages
Publisher: Davies-Black Publishing; Revised edition edition (1 Oct 2000)
Language English
ISBN-10: 0891061495
ISBN-13: 978-0891061496
Product Dimensions: 22.4 x 15.2 x 1.2 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 227,199 in Books (See Bestsellers in Books)

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Product Description

An organization's character shapes how decisions get made and new ideas are received. In this book, William Bridges identifies 16 organizational character types using the framework of MBTI personality types and shows how these influence an organization's growth and development.

About the Author

William Bridges, Ph.D. is one of the most widely read and quoted experts on managing change and transition in today's organizations and is listed by the Wall Street Journal as one of the top 10 independent executive development presenters in the United States. He is president of William Bridges and Associates and for 20 years he has worked with organizations to help them through change and transition. He is the author of the best-selling book Managing Transitions (9781857883411, Nicholas Brealey Publishing).

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Excellent Idea, 22 Sep 2006

By	J. Hunter - See all my reviews (REAL NAME)

This is a really useful application of the MBTI to organisational analysis. Bridges uses the analogy of personality at the organisational level to illustrate how companies can see where they are and where they want to be.

It's a shame he doesn't include more tangible exercises for companies to balance their typological preferences to help them, eg, for the first dichotomy he suggests introverted orgs tend to focus on core competence and extraverted orgs on the market and customers - a simple SWOT analysis would be an obvious familiar tool for orgs to use to help this - translates as IWET (!), keeping the Weaknesses and Threats part - so they could assess how to move forward and build their vision and structure change realistically with competence and context in mind.

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