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The Character of Organisations: Using Personality Type in Organization Development
 
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The Character of Organisations: Using Personality Type in Organization Development (Paperback)

by Sandra Hirsh (Foreword), William Bridges (Author)
5.0 out of 5 stars See all reviews (1 customer review)
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Product details

  • Paperback: 320 pages
  • Publisher: Davies-Black Publishing; Revised edition edition (1 Oct 2000)
  • Language English
  • ISBN-10: 0891061495
  • ISBN-13: 978-0891061496
  • Product Dimensions: 22.4 x 15.2 x 1.2 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 113,584 in Books (See Bestsellers in Books)

    Popular in this category:

    #82 in  Books > Business, Finance & Law > Management > Change Management

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Product Description

Product Description
An organization's character shapes how decisions get made and new ideas are received. In this book, William Bridges identifies 16 organizational character types using the framework of MBTI personality types and shows how these influence an organization's growth and development.

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1 of 1 people found the following review helpful:
5.0 out of 5 stars Excellent Idea, 22 Sep 2006
By J. Hunter - See all my reviews
(REAL NAME)   
This is a really useful application of the MBTI to organisational analysis. Bridges uses the analogy of personality at the organisational level to illustrate how companies can see where they are and where they want to be.

It's a shame he doesn't include more tangible exercises for companies to balance their typological preferences to help them, eg, for the first dichotomy he suggests introverted orgs tend to focus on core competence and extraverted orgs on the market and customers - a simple SWOT analysis would be an obvious familiar tool for orgs to use to help this - translates as IWET (!), keeping the Weaknesses and Threats part - so they could assess how to move forward and build their vision and structure change realistically with competence and context in mind.
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