Review
"Do you like high-voltage showdowns, bigger-than-life heroes, and ego-enhanced decisions that could lead to a fatally crippled company? If so, read "Apple."" -- "Wall Street Journal""Delicious reading." -- "Business Week""Fascinating. The hubris, missteps, and the missed opportunities [at Apple] are the stuff of legend in the computer industry, [but] Jim Carlton dishes out the best dirt yet." -- "Washington Post Book World""An impressive, thorough history. . . . Carlton's reporting is stellar."-- "San Francisco Examiner"

Product Description
"Apple computers"'s charismatic founder, Steve Jobs, launched the personal computer revolution with the Macintosh. His swashbuckling leadership style inspired many high-tech managers. Then, in under ten years, the business all but collapsed. This book discusses why this was so.

Tag this product

(What's this?)

Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items.

Customer Reviews

1 Review

5 star:		(0)
4 star:		(1)
3 star:		(0)
2 star:		(0)
1 star:		(0)

Average Customer Review

4.0 out of 5 stars (1 customer review)

Share your thoughts with other customers:

Create your own review

Most Helpful Customer Reviews

4.0 out of 5 stars How to tell a story, 1 Jun 2004

By A Customer

This review is from: Apple: The inside Story of Intrigue, Egomania, and Business Blunders (Hardcover)

Jim Carlton manages to make a corporate history sound interesting, leaving chapters on cliffhangers a bit like DAN BROWN would ; he describes characters and meetings in such a funny, accurate way that your TV soaps pale in comparison... and then there is the story of the company that deserved to go bust at least three times, each time saved by the bell.
For anyone interested in the history of modern personal computers, a must read.

Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)

Share your thoughts with other customers: Create your own review

› See all customer reviews...

.jsOffDisplayBlock { display: block; } .jsOffDisplayInline { display: inline; } .jsOffVisibility { visibility: visible; } .jsOnDisplayBlock { display: none; } .jsOnDisplayNoneBlock { display: block; } .jsOnDisplayNoneInline { display: inline; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; } .jsOnDisplayBlock { display: none; } .jsOnDisplayInline { display: none; } .jsOnVisibility { visibility: hidden; }

Customer Discussions

Beta (What's this?)

This product's forum (0 discussions)

	Discussion	Replies	Latest Post
	No discussions yet

Ask questions, Share opinions, Gain insight

Start a new discussion

Topic:

First post:

Prompts for sign-in

[Cancel]

Guidelines

Look for similar items by category

Books > Business, Finance & Law > Biographies & Histories > Company Histories
Books > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Books > Business, Finance & Law > Management
Books > Computing & Internet
Books > Study Books > FE & College > Vocational > Sport & Recreation

Feedback

Would you like to update product info or give feedback on images?
I am the Author, and I want to comment on my book.
I am the Publisher, and I want to comment on this book.

Health & Beauty at Amazon.co.uk

From soap to shavers, massagers to mascara, stock up on your daily essentials or truly pamper yourself.

›Discover Health & Beauty

Up to 75% off Shoes

Save up to 75% on shoes for the whole family.

›Shop clearance shoes

Up to 53% off Braun Series Shavers

Braun Series 3 390cc Clean & Renew System Rechargeable Foil Electric Shaver

Get in touch with your smooth side with Braun Series shavers, now with Gillette blade technology.

›Discover Braun Series at Amazon.co.uk

Treat Someone

With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

Where's My Stuff?

track your recent orders
view or change your orders in Your Account

Delivery and Returns

see our delivery rates and policies
thinking of returning an item? (See our Returns Policy)

Need Help?

Forgot your password?
Buy Gift Certificates.
still have questions? Visit our Help Pages

Your Recent History

(What's this?)

You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.

Continue Shopping: Top Sellers

The Girl Who Played with Fire by Stieg Larsson

4.5 out of 5 stars (77)�3.86

Breaking Dawn (Twilight Saga) by Stephenie Meyer

4.1 out of 5 stars (470)�6.49

The Girl with the Dragon Tattoo by Stieg Larsson

4.1 out of 5 stars (172)�3.99

New Moon (Twilight Saga) by Stephenie Meyer

4.2 out of 5 stars (229)�3.49


Amazon Home

International Sites: United States \| Germany \| France \| Japan \| Canada \| China

Business Programs: Sell on Amazon \| Fulfilment by Amazon \| Join Associates \| Join Advantage

Customer Service \| Help \| View Basket \| Your Account

About Amazon.co.uk \| Careers at Amazon


Amazon Home

International Sites: United States \| Germany \| France \| Japan \| Canada \| China

Business Programs: Sell on Amazon \| Fulfilment by Amazon \| Join Associates \| Join Advantage

Customer Service \| Help \| View Basket \| Your Account

About Amazon.co.uk \| Careers at Amazon