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Focus: The Future of Your Company Depends on It
 
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Focus: The Future of Your Company Depends on It (Hardcover)

by Al Ries (Author)
5.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Hardcover: 320 pages
  • Publisher: HarperCollins Publishers; 1st ed edition (Feb 1996)
  • Language English
  • ISBN-10: 0887307647
  • ISBN-13: 978-0887307645
  • Product Dimensions: 23.6 x 15.2 x 2.5 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 1,053,786 in Books (See Bestsellers in Books)

Product Description

Synopsis

Shares practical advice on how companies can increase profitability and competitiveness by focusing on core products and eliminating extraneous areas.

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1 of 1 people found the following review helpful:
5.0 out of 5 stars You must stand for somthing in the mind of the consumer, 19 Sep 2001
You must stand for somthing in the mind of the consumer if you want to win. Focus is about identifying what that is, sarcrificing everything else and going for it. I really liked the audio. I have given it to all my clients.
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