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How the Cadillac Got Its Fins: And Other Tales from the Annals of Business and Marketing
  
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How the Cadillac Got Its Fins: And Other Tales from the Annals of Business and Marketing (Hardcover)

by Jack Mingo (Author)
5.0 out of 5 stars See all reviews (1 customer review)

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Product details

  • Hardcover: 228 pages
  • Publisher: HarperCollins,Australia (31 Aug 1994)
  • Language English
  • ISBN-10: 0887306772
  • ISBN-13: 978-0887306778
  • Product Dimensions: 19.7 x 14 x 3.2 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 2,128,928 in Books (See Bestsellers in Books)

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Product Description

Product Description
Tales of how familiar products were created provide insight into marketing machinations and the boardroom.

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5.0 out of 5 stars A fascinating insight into the rise of American Consumerism, 7 Jun 1999
By A Customer
The most entertaining book I have read in a long time. It is a collection of priceless stories about how most of the big brands got their names and accompanying anecdotes - WD40 stops salmon burning on a BBQ. This book belongs in a bathroom and will enthrall anyone who takes the time to read a couple of pages. I would recommend it to anyone.
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