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"A lively and an engrossing account...as told from the perspective of the men who fought to push Nike from nowhere to the front ranks of its industry."-- "New York Times Book Review"
Product Description
Discloses the details of one of America's most significant success stories - Nike Corporation's rise from a small, unknown revolutionary sneaker company to a $3 billion international organization, attracting such celebrity endorsers as Michael Jordan, Bo Jackson and Andre Agassi.
"A lively and an engrossing account...as told from the perspective of the men who fought to push Nike from nowhere to the front ranks of its industry."-- "New York Times Book Review"
Product Description
Discloses the details of one of America's most significant success stories - Nike Corporation's rise from a small, unknown revolutionary sneaker company to a $3 billion international organization, attracting such celebrity endorsers as Michael Jordan, Bo Jackson and Andre Agassi.
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50% buy the item featured on this page: Swoosh: The Unauthorized Story of Nike and the Men Who Played There |
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17% buy Pitch Invasion: "Adidas", "Puma" and the Making of Modern Sport £6.99 |
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14% buy Out of Nowhere: The Inside Story of How Nike Marketed the Culture of Running£12.71 |
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12% buy Just Do It: The Nike Spirit in the Corporate World |
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