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Selling the Dream: Sales as Evangelism
 
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Selling the Dream: Sales as Evangelism (Paperback)

by Guy Kawasaki (Author)
5.0 out of 5 stars See all reviews (3 customer reviews)
RRP: £14.00
Price: £12.60 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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Usually dispatched within 1 to 3 weeks.
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12 new from £5.47 22 used from £0.63
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Frequently Bought Together

Selling the Dream: Sales as Evangelism + Rules for Revolutionaries + Art of the Start, The
Price For All Three: £32.34

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  • This item: Selling the Dream: Sales as Evangelism by Guy Kawasaki

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  • Rules for Revolutionaries by Guy Kawasaki

    Usually dispatched within 9 to 14 days.
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Product details

  • Paperback: 352 pages
  • Publisher: HarperBusiness; New edition edition (13 Nov 1992)
  • Language English
  • ISBN-10: 0887306004
  • ISBN-13: 978-0887306006
  • Product Dimensions: 20.3 x 13.6 x 2.1 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 37,488 in Books (See Bestsellers in Books)

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Product Description

Review
"Clearly expresses what it took us years of mistakes to learn. I would have paid many times the cover price to read it ten years ago."--Steve Jobs, president, NeXT Computer

Product Description
The author of "The Macintosh Way" reveals his evangelical business approach to selling, marketing, and managing.

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Customer Reviews

3 Reviews
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Average Customer Review
5.0 out of 5 stars (3 customer reviews)
 
 
 
 
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Most Helpful Customer Reviews

 
1 of 1 people found the following review helpful:
5.0 out of 5 stars guy provides a blueprint for making your dream happen., 21 Jan 1999
By A Customer
one of a few classic texts that i consult extensively during any significant marketing effort. full of real information that you can use immediately. it inspired me to strive for a higher level of personal performance. guy has done it again: given the world a front row seat for the explanation of how the mac became the force that changed personal computers forever... then detailed what i must do for my dream to become a reality. thank you guy!
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1 of 1 people found the following review helpful:
5.0 out of 5 stars This is an incredibly insightful marketing handbook!!, 13 Jan 1997
By A Customer
Mark Twain once said that the difference between the right word and almost the right word is the difference between "lightning and lightning bug". The same could be said about what many MBAs think marketing is compared with the "evangelist's" view of marketing. The latter gets an incredible charge from sharing some product or service, from promoting a cause passionately; the former is marking time by comparison. Guy Kawasaki's book is concise, lucid, amusing, and instructive. This book is lightheartedly profound and amusedly serious. It has much to teach not only intelligent business people, but everyone who has ever had a passion to share a dream with others.
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5.0 out of 5 stars A Timeless Message, 6 Jan 2003
By Rw Lawson "updownout" - See all my reviews
(REAL NAME)   
Whether your promoting your business, or selling religion, this is an essential read.

Clearly based on the authors experience of promoting the Apple Mac in its early years (which makes it a bit dated in some respects), it conveys well how to proselytize a product or service. Anyone selling high technology products, or trying to motivate a charity or other social group can pick up good ideas from it.

Very well worth the cost!

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