|
Frequently Bought Together
Customers Who Bought This Item Also Bought
The Elusive Fan: Reinventing Sports in a Crowded Marketplace by Irving Rein |
by John Beech
|
by Hans Westerbeek
|
Marketing and Football: an international perspective (Sports Marketing) by Michel Desbordes |
by David Shilbury
|
Product details
Would you like to update product info or give feedback on images?
|
Customers Viewing This Page May Be Interested in These Sponsored Links(What is this?) |
Product Description
This student text provides a foundation of theory and principles for those seeking sports management position It provides an overview of the reasons and foundations for sport marketing as well as theoretical and research issues, and why market segmentation is important
About the Author
Bernard J. Mullin, PhD, is a principal in the Aspire Group, a Denver-based sport marketing and consulting firm with a prestigious list of professional team, arena, and sport facility clients. His ten years as an executive in professional team sport include President/General Manager of the Denver Grizzlies, Senior Vice President of Business Operations for the Pittsburgh Pirates from 1986-1990, and Senior Vice President of Business Operations for the Colorado Rockies from 1991-1993. In all capacities, he initiated an increase in attendance and profitability. He has been dubbed the “father of sport marketing theory” and the “guru of ticket sales.”
Besides his experiences in professional sport, Dr. Mullin spent twelve years in higher education. As Vice Chancellor of Athletics at the University of Denver, he took a Division II program to NCAA Division I classification, significantly increased ticket sales and more than tripled sponsorship revenues. As a professor of Sport Management at the University of Massachusetts, Dr. Mullin helped evolve the program to international prominence.
Stephen Hardy, PhD, is a Professor and Coordinator of the Sport Studies Program at the University of New Hampshire. A Fellow of the American Academy of Kinesiology and Physical Education, Dr. Hardy previously served as the Assistant Commissioner of the Eastern College Athletic Conference. In his 25 years in the field, he has supervised championships in venues such as the Boston Garden and Madison Square Garden and he has conducted projects for and with teams in Seattle, Pittsburgh, Cleveland, and Boston. In 1997, he was appointed UNH’s faculty representative to the NCAA.
William A. Sutton is an Associate Professor and Graduate Program Director in the Sports Studies department at the University of Massachusetts-Amherst. Prior to assuming his present position, Dr. Sutton served as Vice President for Information Services for Dilbert+ Associates, a sport and lifestyle marketing agency, served as Coordinator of the Sport Management program at Ohio State University, and was a member of the faculty of Robert Morris College. A past president of North American Society for Sport Management, Dr. Sutton also is a principal in the consulting firm Audience Analysts and has worked for such clients as the NBA, the NFL, the NHL, Major League Baseball Properties, the LPGA, the NCAA, Hoop-It-Up, IBM, Mazda, and Sprint. Dr. Sutton has served as coeditor of Sport Marketing Quarterly and serves on the editorial board of the Journal of Sports Marketing & Sponsorship. Dr. Sutton is widely published in the field and has made more than 75 national and international pre! sentations. The Cyber Journal of Sport Marketing named him Sport Marketer of the Year in 1999.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organize and find favorite items. |
What Do Customers Ultimately Buy After Viewing This Item?
 |
71% buy the item featured on this page: Sport Marketing£41.80 |
 |
21% buy The Marketing of Sport£37.04 |
 |
8% buy Marketing and Football: an international perspective (Sports Marketing)£24.69 |
Customer Reviews
There are no customer reviews yet. Create your own review
| |||
Video reviews
|
 |
Listmania!
|
|
Look for similar items by category
- Books > Business, Finance & Law > Careers > Career Guides
- Books > Business, Finance & Law > Sales & Marketing
- Books > Health, Family & Lifestyle > Medical & Healthcare Practitioners > Other Branches of Medicine > Sports Injuries
- Books > Science & Nature > Medicine > Education > Teaching Aids
- Books > Sports, Hobbies & Games
- Books > Study Books > FE & College > Vocational > Sport & Recreation
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
The Body Shop |
Let Olay Amaze You |
Up to 53% off Braun Series Shavers |
Treat Someone
With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is). |
|||||||
| |||||
Your Recent History
(What's this?)|
You have no recently viewed items or searches.
After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in. Look to the right column to find helpful suggestions for your shopping session. |
Continue Shopping: Top Sellers
| ||||
Amazon Home | |
| International Sites: United States | Germany | France | Japan | Canada | China | |
| Business Programs: Sell on Amazon | Fulfilment by Amazon | Join Associates | Join Advantage | |
| Customer Service | Help | View Basket | Your Account | |
| About Amazon.co.uk | Careers at Amazon | |
| Conditions of Use & Sale | Privacy Notice © 1996-2009, Amazon.com, Inc. and its affiliates |