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"Mass Customization" - the trailblazing book that showed companies how to mass-produce and individually customize their products and services - is now available in paperback. New ways of managing, together with new technology, make possible the seeming paradox of providing each customer with the "tailor-made" benefits of the pre-industrial craft system at the low costs of modern mass production. As author Joe Pine makes clear, businesses that learn to embrace mass customization are able to create greater variety and customization in their products and services at competitive prices, or better. This insightful book shows how it's done.
"Mass Customization" - the trailblazing book that showed companies how to mass-produce and individually customize their products and services - is now available in paperback. New ways of managing, together with new technology, make possible the seeming paradox of providing each customer with the "tailor-made" benefits of the pre-industrial craft system at the low costs of modern mass production. As author Joe Pine makes clear, businesses that learn to embrace mass customization are able to create greater variety and customization in their products and services at competitive prices, or better. This insightful book shows how it's done.
Inside This Book
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First Sentence
THERE once was an economic power that dominated the world's industrial production. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
THERE once was an economic power that dominated the world's industrial production. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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