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Net Worth: Coming Battle for Customer Information
 
 
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Net Worth: Coming Battle for Customer Information (Hardcover)

by John Hagel III (Author), Marc Singer (Author) "THE RIGHT TO BE LEFT ALONE ..." (more)
2.7 out of 5 stars  See all reviews (44 customer reviews)
Price: £14.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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4.0 out of 5 stars (44)  £12.59
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Product details

  • Hardcover: 313 pages
  • Publisher: Harvard Business School Press; 1st edition (25 Jan 1999)
  • Language English
  • ISBN-10: 0875848893
  • ISBN-13: 978-0875848891
  • Product Dimensions: 23.6 x 17 x 3 cm
  • Average Customer Review: 2.7 out of 5 stars  See all reviews (44 customer reviews)
  • Amazon.co.uk Sales Rank: 970,113 in Books (See Bestsellers in Books)

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  • See Complete Table of Contents

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Product Description

Amazon.co.uk Review

No one ever said consumerism was easy. At one end, the poor consumer faces a bewildering array of goods and services. On the other, vendors contend with a diverse and fragmented marketplace that makes finding the right set of customers akin to finding the proverbial needle in the haystack. And in between are the billions misspent on muffed purchases and broken marketing campaigns that serve only to stuff mailboxes and alienate the very customers that vendors are trying to attract. The rise of e-commerce has only intensified the problem by offering consumers even greater choice and vendors more competition. John Hagel and Marc Singer think they've got a better idea, and in Net Worth, they present an online scenario that would end this chaos and give both customers and vendors what they really want.

At the heart of Hagel and Singer's solution is the "infomediary" that sits between the customer and vendor. For the consumer, the infomediary acts as a trustworthy agent who knows the needs and habits of the client. For the vendor, the infomediary is the holy grail of consumer behaviour, a marketer's dream. The infomediary brokers client information to vendors in exchange for goods and services for the consumer. The result? Happy consumers, satisfied marketers and a very lucrative business model that awaits those entrepreneurs and companies that are bold enough to embrace the idea. The authors painstakingly outline the challenges and opportunities of developing an infomediary business and go as far as to peg the potential market cap of a dominant player at $20 billion by its fifth year of operation. While the idea of software agents is nothing new, Hagel and Singer may be breathing new life into the idea at just the right time. And even if infomediaries never arise, following the thinking of Hagel and Singer is well worth the price of admission. For marketers, managers, entrepreneurs, and just about anyone who thinks about e-commerce. Highly recommended. --Harry C. Edwards, Amazon.com



Product Description

This text explores the impact and potential of the Internet to upend the relationship that links business with their customers. It explains how business can position themselves as advocates or agents that help customers maximize the value of their data.
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THE RIGHT TO BE LEFT ALONE. Read the first page
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Customer Reviews

44 Reviews
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2.7 out of 5 stars (44 customer reviews)
 
 
 
 
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5.0 out of 5 stars ONE OF THE BEST BOOKS ON INFOMEDIARIES OUT THERE, 20 Mar 2000
By A Customer
Very few books mention information intermediaries which is a very cutting edge concept on internet business. This book is an excellent source for the ones that want to learn more about the future of i.commerce and tailorability on the web.
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1.0 out of 5 stars Lame!, 6 Sep 1999
By A Customer
This book could have been written just as easily by a couple web afficionados sitting on University Ave. sipping cappuccino. The lack of rigor here is shocking, especially for McKinsey. They seem to have relaxed quality control standards there.
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1.0 out of 5 stars Toss out the $ instead that way you don't lose your time too, 26 Aug 1999
By A Customer
I can't believe i paid money for this book. How could the authors allow it to be published? Do they even care about what they're writing? Shame on them for using their employer's pedigree to promote such trash.
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Most Recent Customer Reviews

1.0 out of 5 stars An Embarassment!
There are few books that come out and reveal an intellectually bankrupt approach to an important field such as e-commerce. This is one. Read more
Published on 8 Aug 1999

1.0 out of 5 stars From Worse to Worst....
You don't often see books that depart so completely from credible research and rigor while making claims from a perch such as McKinsey & Company. Read more
Published on 4 Aug 1999

1.0 out of 5 stars Zero.Net
Don't believe the hype. There is a fool in the McKinsey Ivory Tower. Any book written in the future tense is misguided. The future is NOW.
Published on 24 Jul 1999

5.0 out of 5 stars Visionary, yes -- and the economics to back it up
It isn't easy to understand some of the negative comments on this page written in reaction to Net Worth. Read more
Published on 8 Jul 1999

1.0 out of 5 stars I'm glad I bought this from a store that takes returns!
It sounds like these guys are trying to start a new business, but need some "validation" and business market hype to preceed it! Read more
Published on 2 Jul 1999

1.0 out of 5 stars This is lame!
A pathetically unsuccessful and clunky attempt to say something new from two consultants with little practical insight and even less research. A waste of time.
Published on 27 Jun 1999

5.0 out of 5 stars An internet business model that will change the world.
Ever hear of the 2% rule? Only 2% of the people that see an advertisement actually respond to it. Considering that companies can spend anywhere from 2% to 30% of its grose... Read more
Published on 26 Jun 1999

4.0 out of 5 stars a book so capable of so polarising views is a must read
It is not often that a book can receive such polarised views. Yes, it is repetitive, but then who has time to read every word! Read more
Published on 10 Jun 1999

1.0 out of 5 stars Net "Garbage"!
Give me a Break! Please...this book sucks! I say sucks, because it does. Listen, don't waste your time with this piece of garbage, while you can buy other books at amazon. Read more
Published on 22 May 1999

1.0 out of 5 stars Call it "e-commerce lite"
This is an unimpressive, unimaginative screed that smacks of dilettantism. When are these consultants going to get a clue? Read more
Published on 19 May 1999

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