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Technology Integration: Making Critical Choices in a Dynamic World (The management of innovation & change) (Hardcover)

by Marco Iansiti (Author)

5.0 out of 5 stars See all reviews (1 customer review)

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Product details

Hardcover: 249 pages
Publisher: Harvard Business School Press (1 Nov 1997)
Language English
ISBN-10: 0875847870
ISBN-13: 978-0875847870
Product Dimensions: 24.2 x 16.3 x 2.6 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 1,163,723 in Books (See Bestsellers in Books)

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Product Description

Product Description
How did Microsoft decide what technologies to use when it created Windows95? According to this groundbreaking new book, it is technology integration-the process of choosing from a rich palette of technologies those that will make a product work seamlessly and reliably-that is a critical element to launching successful new products. The result of a six-year study of the major players in the computer industry-including Intel, IBM, Microsoft, Netscape, Silicon Graphics, Sun Microsystems, and Toshiba-the book illustrates the process of technology integration at the managerial and strategic levels and reveals the significant evolution in the structure of research and development in the modern corporation. Iansiti demonstrates convincingly that the ability to leverage new science and technology effectively is inextricably linked to the firm's ability to imagine how a multitude of emerging technological possibilities can be used to define a product that makes business sense. Technology Integration challenges the way traditional R&D organizations should work and provides a new and relevant framework for actively managing the space between the creation and the application of technology. The Management of Innovation and Change Series.

About the Author
Marco Iansiti is an HBS professor and the co-chair of Harvard’s PhD program in Information Technology Management.

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5.0 out of 5 stars Very good. Concepts on integration are compelling., 11 Jun 1999

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This book highlights several key concepts on successful and unsuccessful approaches to integrating product features in the high tech arena. Despite the fact that some of the statistical analysis was over my head, I found the book readable and insightful. The depth of research is impressive. I recommend this book to anyone in the software or hardware industry.

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