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Balanced Scorecard, The: Translating Strategy into Action
 
 
Balanced Scorecard, The: Translating Strategy into Action (Hardcover)
by Robert S Kaplan (Author), David P Norton (Author) "IMAGINE ENTERING THE COCKPIT of a modern jet airplane and seeing only a single instrument there ..." (more)
4.3 out of 5 stars 19 customer reviews (19 customer reviews)
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Product Description
Book Description
Here is the book-by the recognized architects of the Balanced Scorecard that shows how managers can use this revolutionary tool to mobilize their people to fulfill the company's mission. More than just a measurement system, the Balanced Scorecard is a management system that can channel the energies, abilities, and specific knowledge held by people throughout the organization toward achieving long-term strategic goals.

Kaplan and Norton demonstrate how senior executives in industries such as banking, oil, insurance, and retailing are using the Balanced Scorecard both to guide current performance and to target future performance. They show how to use measures in four categories-financial performance, customer knowledge, internal business processes, and learning and growth-to align individual, organizational, and cross-departmental initiatives and to identify entirely new processes for meeting customer and shareholder objectives.

The authors also reveal how to use the Balanced Scorecard as a robust learning system for testing, gaining feedback on, and updating the organization's strategy. Finally, they walk through the steps that managers in any company can use to build their own Balanced Scorecard.

The Balanced Scorecard provides the management system for companies to invest in the long term-in customers, in employees, in new product development, and in systems-rather than managing the bottom line to pump up short-term earnings. It will change the way you measure and manage your business.

Synopsis
Here is the book - by the recognized architects of the Balanced Scorecard - that shows how managers can use this revolutionary tool to mobilize their people to fulfill the company's mission. More than just a measurement system, the "Balanced Scorecard" is a management system that can channel the energies, abilities, and specific knowledge held by people throughout the organization toward achieving long-term strategic goals. Kaplan and Norton demonstrate how senior executives in industries, such as banking, oil, insurance, and retailing are using the "Balanced Scorecard" both to guide current performance and to target future performance. They show how to use measures in four categories-financial performance, customer knowledge, internal business processes, and learning and growth-to align individual, organizational, and cross-departmental initiatives and to identify entirely new processes for meeting customer and shareholder objectives. The authors also reveal how to use the Balanced Scorecard as a robust learning system for testing, gaining feedback on, and updating the organization's strategy.

Finally, they walk through the steps that managers in any company can use to build their own Balanced Scorecard. "The Balanced Scorecard" provides the management system for companies to invest in the long term - in customers, in employees, in new product development, and in systems - rather than managing the bottom line to pump up short-term earnings. It will change the way you measure and manage your business.

See all Product Description


Inside This Book (Learn More)
First Sentence
IMAGINE ENTERING THE COCKPIT of a modern jet airplane and seeing only a single instrument there. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews
19 Reviews
5 star: 68%  (13)
4 star: 15%  (3)
3 star:    (0)
2 star: 5%  (1)
1 star: 10%  (2)
 
 
 
 
 
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7 of 7 people found the following review helpful:
4.0 out of 5 stars The text that brought performance measurement to the fore, 5 Jun 2002
By A Customer
One of the classic texts of the 1990s, the Balanced Scorecard has brought the importance of performance measurement to a generation of managers. It's still a worthwhile read, although more recent models, like the Performance Prism by Neely, seem much broader in scope.
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7 of 7 people found the following review helpful:
4.0 out of 5 stars Key Insights For Executives, Change Agents and Consultants, 11 Jul 1999
By A Customer
A much needed overview of why companies (and organizations) need a strategy linked to performance measures in a way that communciates the strategy throughout the organization. As much as I liked "The Balanced Scorecard" it is not as complete in the area of operations implimentation as I need when working with clients. I've found an excellent reference for operations managers to be "Operational Performance Measurement: Increasing Total Productivity" by Will Kaydos. Executives get the Scorecard, operations managers need different insight to make it work for them.
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6 of 6 people found the following review helpful:
5.0 out of 5 stars Overcome Poor Communications and Bureaucracy for New Actions, 29 May 2004