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Product Development Performance: Strategy, Organization and Management in World Auto Industry (Hardcover)

by Kim B. Clark (Author), Takahiro Fujimoto (Author) "New products have long been a source of fascination and excitement ..." (more)

5.0 out of 5 stars See all reviews (1 customer review)

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Product details

Hardcover: 350 pages
Publisher: Harvard Business School Press (30 Jun 1991)
Language English
ISBN-10: 0875842453
ISBN-13: 978-0875842455
Product Dimensions: 23.4 x 16 x 3.6 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 491,999 in Books (See Bestsellers in Books)
Popular in this category:
#90 in Books > Science & Nature > Engineering & Technology > Production, Manufacturing & Operational > Manufacturing

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Product Description

Product Description
This book is the culmination of six years of research conducted at the Harvard Business School on how different manufacturing firms around the world approach the development of new products. Its principal focus is the impact of strategy, organization, and management on this critical component of business strategy. This book represents a lengthy study of product development in the world motor car industry, provides detailed information on how the Japanese came to dominate the motor car industry and describes what manufacturers must do to regain competitiveness.

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New products have long been a source of fascination and excitement. Read the first page

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5.0 out of 5 stars Successfully measured competitiveness in the Auto Industry, 7 Jul 1999

By A Customer

This book is very famous in the auto industry. It describes and compares world auto makers' overall competitiveness with regard to product development. It explains to us why the Japanese auto makers dominated world auto market in the late 1980s and the early 1990s. The Japanese introduced their products far faster than competitors,the Europeans and Americans, to the global market, not to speak of their superior product quality. What happened to them? Were there any market condition involved? The answer is no. The Japanese product managers were champions not coordinators or linkage men. They influenced more power over functional product development teams, such as styling, design, testing. The Japanese also showed real TQM(Total Quality Management) not a lip-service. I think this book helped other automakers to scrutinze their process and to prepare for the next challenge. The Americans and European automakers do not lag behind now in the survival races. They get back to their position as world leader as they did in the early 1900s. If you want to know more about the logic and reasoning, this book has more.

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