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Creativity, Innovations and Quality
 
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Creativity, Innovations and Quality (Hardcover)

by Paul E. Plsek (Author)
5.0 out of 5 stars  See all reviews (1 customer review)

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Product details

  • Hardcover: 316 pages
  • Publisher: Irwin Professional Publishing (Jul 1997)
  • Language English
  • ISBN-10: 0873894049
  • ISBN-13: 978-0873894043
  • Product Dimensions: 23.7 x 16 x 2.6 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 886,970 in Books (See Bestsellers in Books)

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  • See Complete Table of Contents

Product Description

Synopsis

Written for professionals engaged in quality management activities, discusses ways to improve quality using innovation and creativity. Considers creative thinking in reengineering, design, customer needs analysis, and problem solving, and explains the principles which underlie creative thought, debunking the stereotypes associated with it. Drawing

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2 of 2 people found the following review helpful:
5.0 out of 5 stars At last! Creatvity is approachable to "left brainers", 1 Jun 1999
By A Customer
Many books on the subject of creativity are loaded with exercises that may feel silly to most folks. Rather than have readers stand on their heads or play odd word games, Plsek's approach to creativity is logical and scientifically founded. In addition to being a great approach to the theory and practice of generating creative ideas, the book also opens the door to learnings from cognitive sciences. Smart, illuminating and highly readable.
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