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Creativity, Innovations and Quality (Hardcover)

by Paul E. Plsek (Author)

5.0 out of 5 stars See all reviews (1 customer review)

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3 new from �43.70 3 used from �4.01

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Product details

Hardcover: 316 pages
Publisher: Irwin Professional Publishing (July 1997)
Language English
ISBN-10: 0873894049
ISBN-13: 978-0873894043
Product Dimensions: 23.7 x 16 x 2.6 cm

Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)

Amazon.co.uk Sales Rank: 595,166 in Books (See Bestsellers in Books)

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Product Description

Synopsis

Written for professionals engaged in quality management activities, discusses ways to improve quality using innovation and creativity. Considers creative thinking in reengineering, design, customer needs analysis, and problem solving, and explains the principles which underlie creative thought, debunking the stereotypes associated with it. Drawing

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2 of 2 people found the following review helpful:

5.0 out of 5 stars At last! Creatvity is approachable to "left brainers", 1 Jun 1999

By A Customer

Many books on the subject of creativity are loaded with exercises that may feel silly to most folks. Rather than have readers stand on their heads or play odd word games, Plsek's approach to creativity is logical and scientifically founded. In addition to being a great approach to the theory and practice of generating creative ideas, the book also opens the door to learnings from cognitive sciences. Smart, illuminating and highly readable.

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