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Product Description
Product Description
Elkington convincingly argues that future market success will often depend upon a company's ability to satisfy the three-pronged fork of profitability, environmental quality, and social justice. This lively and practical guide outlines the seven great "sustainable" revolutions that are already unfolding, showing how business leaders should respond and profiles some of the world's best-known companies including Nike, Wal-mart, Levi Strauss, Volkswagen, Texaco, Intel, Volvo, Dow Chemical, Electrolux, Novo Nordisk, and Shell.
From the Back Cover
Cannibals with Forks passionately demonstrates how all businesses can and must help society achieve the three interlinked goals of economic prosperity, environmental protection and social equity, issues which are already at the top of the corporate agenda. Global in scope, it describes seven linked revolutions which will define the business environment of the first few decades of the 21st century.
Elkington convincingly argues that future market success will often depend upon a company's ability to satisfy the three-pronged fork of profitability, environmental quality, and social justice. This lively and practical guide outlines the seven great "sustainable" revolutions that are already unfolding, showing how business leaders should respond and profiles some of the world's best-known companies including Nike, Wal-mart, Levi Strauss, Volkswagen, Texaco, Intel, Volvo, Dow Chemical, Electrolux, Novo Nordisk, and Shell.
From the Back Cover
Cannibals with Forks passionately demonstrates how all businesses can and must help society achieve the three interlinked goals of economic prosperity, environmental protection and social equity, issues which are already at the top of the corporate agenda. Global in scope, it describes seven linked revolutions which will define the business environment of the first few decades of the 21st century.
"The Triple Bottom Line is becoming an imperative. Environmental and social responsibility should beat at the heart of every business leader." ANITA RODDICK Founder and CEO of the Body Shop
"Ignoring any part of John Elkington's triple bottom line invites disaster." FINANCIAL TIMES
"Cannibals with Forks is honest, practical, compassionate and deeply informed; a brilliant synthesis, cutting through the thicket of tough issues and producing elegant solutions that can be applied today." PAUL HAWKEN Author, The Ecology of Commerce
John Elkington is Chairman of strategy consultants, SustainAbility, and the author of global bestsellers The Green Consumer Guide and The Green Capitalists.
--This text refers to the
Paperback
edition.
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