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Product Description
Book Description
The second edition of Social Psychology remains the only conceptually integrated book in the field, and provides a clear synthesis of the cognitive and social, individual and group influences that shape social behavior. Moreover, it is the only textbook to fully integrate the North American focus on individual behavior with the European focus on group behavior. Instructors have welcomed its unusually broad perspective, its fresh and interesting use of unifying principles, and its state-of-the-art currency. Students have appreciated its lively personal style and accessibility, its innovative learning aids, and its immediate relevance to their lives. The new edition takes account of the significant advances that have been made in the field over the past few years, and incorporates other improvements based on feedback from users of the first edition. A CD-ROM of supplementary material, Resources for Teaching Social Psychology, is available to qualifying adopters. The CD-ROM is available in English for PC and Mac users (ISBN 1-84169-316-2), and in Dutch, for PC users (ISBN 1-84169-030-9) or for Mac users (ISBN 1-84169-031-7).
Synopsis
This text provides a synthesis of the cognitive and social, individual and group influences that shape social behaviour. It integrates the North American focus on individual behaviour with the European focus on group behaviour. This second edition takes account of the advances that have been made in the field over the past few years, and incorporates other improvements based on feedback from users of the first edition.