Book Description
The world is charging towards the new network
technologies of broadband and 3G, and new
application technologies face the challenge
of where they can be used. This book takes
a pragmatic look at two particular application
technologies - location and personalisation
- and presents an understanding of the
technical and business impact of these
technologies. With a combination of overview
papers, detailed technical case studies and a
deep understanding of actual implementation
of these services within a telecommunications
environment, this book will help those wishing
to deliver improved services based on these
capabilities. Other key topics covered include
CRM and content management.
Synopsis
This text takes a pragmatic view of two application technologies - location and personalisation. It discusses the technical and business impact of such technologies.
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