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Product Description
Book Description
How to become Customer Driven
How to become Customer Driven
Customer service is the competitive business battleground of the 1990s. This book, by an internationally acclaimed entrepreneur, is a handson guide for people who run businesses or work in them, written in simple jargonfree style. He explains: The 'Boomerang Principle' (bringing the customer back): How to get the feel of the market place: How to listen effectively to the customer: Customer panels: Why you should increase the number of complaints: How to introduce fun and surprise into business. An essential handbook for managers, company directors, employees and students.
About the Author
Feargal Quinn is Managing Director of Superquinn, the Irish supermarket group which he founded in 1960 and which has an international reputation for excellence in customer service. His bestselling book Crowning the Customer (O'Brien Press) is used by multinational companies as the essential customer care manual. It has been translated into several languages.
Feargal Quinn is a board member of a number of international retailing organisations, and has received two honorary doctorates. In 1993 he was elected to the Irish Senate as an independent member.
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