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Professional Floristry Techniques (Hardcover)

by Malcolm Ashwell (Author), Sally Pearson (Author)

4.8 out of 5 stars See all reviews (9 customer reviews)

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Price:	�18.73 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
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The Beginner's Guide to Floristry by Rosemary Batho
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Buying and Running a Florist Shop by Alan Peck
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Product details

Hardcover: 192 pages
Publisher: Farming Press; New edition edition (25 Jul 2002)
Language English
ISBN-10: 0852365705
ISBN-13: 978-0852365700
Product Dimensions: 24.8 x 19 x 1.6 cm

Average Customer Review: 4.8 out of 5 stars See all reviews (9 customer reviews)

Amazon.co.uk Sales Rank: 11,384 in Books (See Bestsellers in Books)
Popular in these categories:
#7 in Books > Home & Garden > Crafts > Floral Crafts
#64 in Books > Home & Garden > Crafts > Printmaking

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Product Description

This work is designed for keen florists and flower arrangers. Based on the National Floristry Training Requirements, it covers basic terms and equipment, principles of design, working techniques, buying materials, and the care and storage of plant material. Weddings and funerals are covered too.

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Customer Reviews

9 Reviews

5 star:		(8)
4 star:		(0)
3 star:		(1)
2 star:		(0)
1 star:		(0)

Average Customer Review

4.8 out of 5 stars (9 customer reviews)

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Most Helpful Customer Reviews

28 of 28 people found the following review helpful:

5.0 out of 5 stars Excellent, 29 Mar 2004

By	"stem2" - See all my reviews

Purchasing this book was money well spent. It is extremely comprehensive covering all aspects of floristry in easy to follow steps. I found both the modern and traditional designs extremely well illustrated and they were easily understood. This book is a must buy for anyone and everyone who is interested in floristry, whether or not they are in the profession!

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47 of 48 people found the following review helpful:

5.0 out of 5 stars professional floristry techniques, 3 Nov 2003

By	"ultramash" - See all my reviews

This book is just simply fantastic, It show's you in great detail all floristry techniques hence the title.
I am on a floristry course and the book's that were recomended were not as useful as this book.
This book cover's all and more of our course and is a fabulous reference book.
It cover's buying, care and storage,
colour, balance, scale and proportion,
Wiring, Hand-tied, flower arrangements,
weddings, funeral and much, much more.
As I have said this book is great for a ref: and would be of great use to anybody in the floristry industry be it college or in the work place.
If you are looking for way-out design's then this is not the book for you, this book teaches the foundation's of floristry, the core to perfection once you have mastered this book you can the move on to "way out" and be a success!
Good luck on the jouney to floral heaven.

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35 of 36 people found the following review helpful:

5.0 out of 5 stars Professional floristry techniques, 14 Jan 2003

By	Pamela Spencer (Tywyn, Gwynedd United Kingdom) - See all my reviews

I found the book informative and up to date, covering a wide range of subjects, from buying and care, to principles of design, preserved and artificial flowers and presentation. As a florist coming back to the trade after many years away, it covers all the new techniques needed to run a florist business today. It compares very well with "Practical Floristry: Interflora Training manual" this book is useful both to the professional florist and those wanting to learn more about flower arrangements at home.

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Most Recent Customer Reviews

5.0 out of 5 stars very good
This is a great book and I would recommend it to those who are interested in floristry

Published 1 month ago by bee

5.0 out of 5 stars Professional Floristry Techniques by M Ashman and S Pearson
As a student doing a City and Guilds grade 2 floristry course, I found this book very helpful when practising the various tecqniques at home. Read more

Published 2 months ago by J. A. Snowden

3.0 out of 5 stars Professional Floristry Techniques
A good book with lots of the basic techniques to give a good grounding to floristry work, however some of the pictures are little dated, and not much in the way of wiring present... Read more

Published 8 months ago by K. Goulding

5.0 out of 5 stars If you only buy one book this is it.
A fantastic book for anyone who is interested in floristery. Full of pictures and instructions, beautifully laid out.
A brilliant buy and a must have.

Published on 19 Nov 2005 by MRS C M DUNCAN

5.0 out of 5 stars excellent
i am a student currently studying Floristry, my boyfriend bought me this book for valentines day, and i have to say it is excellent. Read more

Published on 15 Feb 2004 by tturbo_girl

5.0 out of 5 stars PROFESSIONAL FLORISTRY TECHNIQUES
I found this book very useful as I am currently studying floristry at college. There were lots of helpful pieces of information to help me with my coursework.

Published on 8 Jan 2004 by Chris Fowler

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