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The Book of Guinness Advertising (Paperback)

by Jim Davies (Author)

4.0 out of 5 stars See all reviews (4 customer reviews)

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Product details

Paperback: 1 pages
Publisher: Guinness Publishing Limited (8 May 1998)
Language English
ISBN-10: 0851120679
ISBN-13: 978-0851120676
Product Dimensions: 30.5 x 25.4 x 1.9 cm

Average Customer Review: 4.0 out of 5 stars See all reviews (4 customer reviews)

Amazon.co.uk Sales Rank: 246,424 in Books (See Bestsellers in Books)

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Product Description

Product Description
This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness advertising campaigns, including the toucan and Pure Genius, and the Festival of Britain.

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	70% buy the item featured on this page: The Book of Guinness Advertising 4.0 out of 5 stars (4)
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Customer Reviews

4 Reviews

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4 star:		(2)
3 star:		(1)
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Average Customer Review

4.0 out of 5 stars (4 customer reviews)

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Most Helpful Customer Reviews

7 of 8 people found the following review helpful:

5.0 out of 5 stars A Must Have Guide For Guinness Collectors, 31 Jan 2000

By A Customer

This coffee table sized book is a must for any collector of Guinness items. The usage of advertising to sell Guinness worldwide is shown in this book. The book throughly covers guinness advertising from the past 100 years. The book shows the different advertising campaigns provided in this time from many of the best British and Foreign advertising agency's. The many color and B & W illustrations provided in the book will provide many hours of viewing and provide a reference guide to Guinness collectors world wide.

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3 of 3 people found the following review helpful:

4.0 out of 5 stars pure genius, 16 May 2000

By A Customer

A very good book tha helped me enormously with a marketing assignment! I am not a Guinness drinker and previously had no real knowledge of Guinness advertising, but found it fascinating and informative. Thankyou Jim Davies!

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3 of 3 people found the following review helpful:

4.0 out of 5 stars A very good book, 2 Oct 1999

By	amcsherry@hotmail.com (Britain) - See all my reviews

This book although unusual in its catagory is brilliant, it shows how Guinness advertising has evolved to the present day. Its also good fun spotting which adverts you recognise/remeber, I can recognise the vast majority of them.

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Most Recent Customer Reviews

3.0 out of 5 stars An interestering insight into the history of Guinness,s Ads
A fascinating read allowing you to view stratergies and the creative artwork addopted by many of Guinness's advertising agencies. Read more

Published on 2 Oct 1999

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