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AMA Handbook for Customer Satisfaction
 
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AMA Handbook for Customer Satisfaction (Paperback)
by Alan F. Dutka (Author)
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10 used & new available from £9.65
Product details
  • Paperback: 220 pages
  • Publisher: McGraw-Hill Contemporary; New Ed edition (1 Aug 1995)
  • Language English
  • ISBN-10: 0844235865
  • ISBN-13: 978-0844235868
  • Product Dimensions: 22.9 x 15.2 x 1.9 cm
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  • Amazon.co.uk Sales Rank: 2,279,499 in Books (See Bestsellers in Books)
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Product Description
Synopsis
A marketing guide with examples from large companies including Burger King and Baxter Healthcare Corp. Covers planning customer satisfaction research, designing questionnaires, conducting surveys, analyzing the results, applying the results, and maintaining customer satisfaction. Annotation copyright Book News, Inc. Portland, Or.
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