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AMA Handbook for Customer Satisfaction
 
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AMA Handbook for Customer Satisfaction (Paperback)

by Alan F. Dutka (Author)
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Product details

  • Paperback: 220 pages
  • Publisher: McGraw-Hill Contemporary; New edition edition (1 Aug 1995)
  • Language English
  • ISBN-10: 0844235865
  • ISBN-13: 978-0844235868
  • Product Dimensions: 22.9 x 15.2 x 1.9 cm
  • Average Customer Review: No customer reviews yet. Be the first.
  • Amazon.co.uk Sales Rank: 3,417,901 in Books (See Bestsellers in Books)

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Product Description

Synopsis

A marketing guide with examples from large companies including Burger King and Baxter Healthcare Corp. Covers planning customer satisfaction research, designing questionnaires, conducting surveys, analyzing the results, applying the results, and maintaining customer satisfaction. Annotation copyright Book News, Inc. Portland, Or.

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