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Cycles, Trends, and Turning Points: Practical Marketing & Sales Forecasting Techniques (Hardcover)

by John V. Crosby (Author)

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Product details

Hardcover: 288 pages
Publisher: NTC Publishing Group,U.S. (1 Aug 2000)
Language English
ISBN-10: 0844232440
ISBN-13: 978-0844232447
Product Dimensions: 24 x 15.8 x 2.7 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 1,391,153 in Books (See Bestsellers in Books)

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Product Description

Synopsis
Presents a systematic, graphic approach to forecasting the effectiveness of various sales and marketing activities and initiatives, for higher-level marketing and sales professionals whose duties include forecasting economies, industries, market segments, and product lines. Gives step-by-step instructions for marketing and sales forecasting, detail

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