Join Amazon Prime and get unlimited Free One-Day Delivery. Already a member? Sign in.

 

or
Sign in to turn on 1-Click ordering.
 
   
More Buying Choices
27 used & new from £4.78
Have one to sell? Sell yours here
 
   
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
 
 
Share your own customer images
Search inside this book

My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) (Paperback)

by Claude Hopkins (Author) "The greatest event in my career occurred a year before I was born ..." (more)
4.5 out of 5 stars See all reviews (4 customer reviews)
RRP: £8.99
Price: £6.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
You Save: £2.00 (22%)
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.

Want guaranteed delivery by Saturday, July 11? Choose Express delivery at checkout. See Details
15 new from £4.81 12 used from £4.78

Frequently Bought Together

My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) + Tested Advertising Methods (Prentice Hall Business Classics) + Ogilvy on Advertising
Price For All Three: £26.44

Show availability and shipping details

Customers Who Bought This Item Also Bought

Tested Advertising Methods (Prentice Hall Business Classics)

Tested Advertising Methods (Prentice Hall Business Classics)

by Caples
4.8 out of 5 stars (5)  £8.96
Ogilvy on Advertising

Ogilvy on Advertising

by David Ogilvy
5.0 out of 5 stars (16)  £10.49
Confessions of an Advertising Man

Confessions of an Advertising Man

by David Ogilvy
5.0 out of 5 stars (2)  £7.49
Influence: The Psychology of Persuasion

Influence: The Psychology of Persuasion

by Robert Cialdini
4.2 out of 5 stars (18)  £7.09
How to Write a Good Advertisement

How to Write a Good Advertisement

by Victor O. Schwab
£12.18
› Explore similar items

Product details

  • Paperback: 318 pages
  • Publisher: McGraw-Hill Contemporary; Reprint edition (1 Jan 1966)
  • Language English
  • ISBN-10: 0844231010
  • ISBN-13: 978-0844231013
  • Product Dimensions: 22.6 x 14.4 x 2.8 cm
  • Average Customer Review: 4.5 out of 5 stars See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 117,083 in Books (See Bestsellers in Books)

    •  Would you like to update product info or give feedback on images?
Inside This Book (Learn More)
First Sentence
The greatest event in my career occurred a year before I was born. Read the first page
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Back Cover
Search inside this book:

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
Check the boxes next to the tags you consider relevant or enter your own tags in the field below
(1)

Your tags: Add your first tag
 
See most popular tags

What Do Customers Ultimately Buy After Viewing This Item?

My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
87% buy the item featured on this page:
My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) 4.5 out of 5 stars (4)
£6.99
Tested Advertising Methods (Prentice Hall Business Classics)
7% buy
Tested Advertising Methods (Prentice Hall Business Classics) 4.8 out of 5 stars (5)
£8.96
Scientific Advertising
6% buy
Scientific Advertising
£7.99
Explore similar items
 

Customer Reviews

4 Reviews
5 star:
 (3)
4 star:    (0)
3 star:
 (1)
2 star:    (0)
1 star:    (0)
 
 
 
 
 
Average Customer Review
4.5 out of 5 stars (4 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
12 of 15 people found the following review helpful:
5.0 out of 5 stars I have just started as a junior copywriter..., 14 Sep 2000
By A Customer
I started as a Junior copywriter this week and made this the first book I bought. I heard about it via the senior copywriter. It is somewhat unbelievable that this book (the second part) was written in the 1920s. The advice is so wise and immutable that it immediately instills confidence. It is neither airy-fairy nor theoretical: it's highly practical, and takes away that nervous feeling of being new and knowing nothing. IF YOU ARE NEW IN ADVERTSING BUY THIS BOOK.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
2 of 2 people found the following review helpful:
5.0 out of 5 stars The principles still apply, 15 May 2008
By M. P. D. Wheatley - See all my reviews
(REAL NAME)   
Many sales and marketing guru's and copywriters for that matter, cite Claude Hopkins as a major influence in terms of the techniques they learned from his work and the principles he explains in the many mini case studies and examples in these two works.

I agree with the guru's the man was a genius, I have copies in my collection of various ads that Mr Hopkins created. Not only was he a great copywriter he understood how to structure deals to generate interest, using coupons and direct response mechanisms, that can easily be applied to today.

Here's a quote to end this review.

`Argue anything for your own advantage and people will resist to the limit. But seem unselfishly to consider your customers desires, and they will naturally flock to you.'

It's one of those books you need to read a few times, making notes in the margin, asking yourself the question. How can I apply this to my business?
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)



 
4 of 5 people found the following review helpful:
5.0 out of 5 stars Unmissable, 25 Jul 2003
By T P Lubbock (Norwich, Norfolk United Kingdom) - See all my reviews
If you're involved, interested or thinking about going into advertising - read this book. It mayhave been written in the 20s but it is still relevant today.
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

3.0 out of 5 stars An easy read
This is not the first book you should buy if thinking about getting into advertising, or, indeed, should you simply wish to know more about it. Read more
Published on 12 May 2004 by philllane

Only search this product's reviews


Customer Discussions

 Beta (What's this?)
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]


Active discussions in related forums
   
Related forums

Listmania!

Create a Listmania! list

Look for similar items by category

Feedback

Advertising Progress: American...

Advertising Progress: American...

Drawing on both documentary and pictorial evidence, Pamela Walker... Read more

›Find similar items

 

Up to 75% off Shoes

Shoe Clearance - 75% off Shoes
Save up to 75% on shoes for the whole family.

›Shop clearance shoes

  

We've Got Converse

Converse
Stock up on your favourite styles with great deals on Converse shoes.

›Shop Converse

  

Treat Someone

Amazon.co.uk Gift Certificates--available in any amount from £5 to £500 With an Amazon.co.uk Gift Certificate, you can get them what they want (even if you don't know what that is).

›Learn more about Gift Certificates

  
Ad

Where's My Stuff?

Delivery and Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.
Continue Shopping: Top Sellers
The Girl Who Played with Fire
The Girl Who Played with Fire by Stieg Larsson
4.5 out of 5 stars (72)£3.86
 Breaking Dawn (Twilight Saga)
Breaking Dawn (Twilight Saga) by Stephenie Meyer
4.1 out of 5 stars (457)£6.49
 The Girl with the Dragon Tattoo
The Girl with the Dragon Tattoo by Stieg Larsson
4.1 out of 5 stars (161)£3.99
 The Host
The Host by Stephenie Meyer
4.2 out of 5 stars (80)£3.86

amazon.co.uk Amazon Home
International Sites:  United States  |  Germany  |  France  |  Japan  |  Canada  |  China
Business Programs: Sell on Amazon  |  Fulfilment by Amazon  |  Join Associates  |  Join Advantage
Customer Service  |  Help  |  View Basket  |  Your Account
About Amazon.co.uk  |  Careers at Amazon
Conditions of Use & Sale |  Privacy Notice  © 1996-2009, Amazon.com, Inc. and its affiliates