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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
 
 
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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library) (Paperback)

by Claude Hopkins (Author) "The greatest event in my career occurred a year before I was born ..." (more)
4.5 out of 5 stars  See all reviews (4 customer reviews)
RRP: £8.99
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Product details

  • Paperback: 318 pages
  • Publisher: McGraw-Hill Contemporary; Reprint edition (1 Jan 1966)
  • Language English
  • ISBN-10: 0844231010
  • ISBN-13: 978-0844231013
  • Product Dimensions: 22.6 x 14.4 x 2.8 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon.co.uk Sales Rank: 73,721 in Books (See Bestsellers in Books)

    Popular in this category:

    #94 in  Books > Business, Finance & Law > Sales & Marketing > Advertising

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Inside This Book (Learn More)
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The greatest event in my career occurred a year before I was born. Read the first page
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My Life in Advertising and Scientific Advertising (Advertising Age Classics Library)
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Customer Reviews

4 Reviews
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Average Customer Review
4.5 out of 5 stars (4 customer reviews)
 
 
 
 
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12 of 15 people found the following review helpful:
5.0 out of 5 stars I have just started as a junior copywriter..., 14 Sep 2000
By A Customer
I started as a Junior copywriter this week and made this the first book I bought. I heard about it via the senior copywriter. It is somewhat unbelievable that this book (the second part) was written in the 1920s. The advice is so wise and immutable that it immediately instills confidence. It is neither airy-fairy nor theoretical: it's highly practical, and takes away that nervous feeling of being new and knowing nothing. IF YOU ARE NEW IN ADVERTSING BUY THIS BOOK.
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2 of 2 people found the following review helpful:
5.0 out of 5 stars The principles still apply, 15 May 2008
By M. P. D. Wheatley - See all my reviews
(REAL NAME)   
Many sales and marketing guru's and copywriters for that matter, cite Claude Hopkins as a major influence in terms of the techniques they learned from his work and the principles he explains in the many mini case studies and examples in these two works.

I agree with the guru's the man was a genius, I have copies in my collection of various ads that Mr Hopkins created. Not only was he a great copywriter he understood how to structure deals to generate interest, using coupons and direct response mechanisms, that can easily be applied to today.

Here's a quote to end this review.

`Argue anything for your own advantage and people will resist to the limit. But seem unselfishly to consider your customers desires, and they will naturally flock to you.'

It's one of those books you need to read a few times, making notes in the margin, asking yourself the question. How can I apply this to my business?
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4 of 5 people found the following review helpful:
5.0 out of 5 stars Unmissable, 25 Jul 2003
By T P Lubbock (Norwich, Norfolk United Kingdom) - See all my reviews
If you're involved, interested or thinking about going into advertising - read this book. It mayhave been written in the 20s but it is still relevant today.
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3.0 out of 5 stars An easy read
This is not the first book you should buy if thinking about getting into advertising, or, indeed, should you simply wish to know more about it. Read more
Published on 12 May 2004 by philllane

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