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Successful Direct Marketing Methods (Hardcover)

by H. Robert Wientzen (Foreword), Bob Stone (Author), Ron Jacobs (Author)

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Product details

Hardcover: 545 pages
Publisher: McGraw-Hill Contemporary; 6th Revised edition edition (1 Jan 2000)
Language English
ISBN-10: 0844230030
ISBN-13: 978-0844230030
Product Dimensions: 23.6 x 18.5 x 4.6 cm
Average Customer Review: No customer reviews yet. Be the first.
Amazon.co.uk Sales Rank: 1,217,483 in Books (See Bestsellers in Books)

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Product Description

This edition takes the reader step-by-step through the entire direct marketing process. All media are covered including the traditional areas of print, broadcast, co-op and telemarketing, as well as electronic media.

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Front Cover | Copyright | Table of Contents | Excerpt | Index

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