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Successful Direct Marketing Methods
 
 

Successful Direct Marketing Methods (Hardcover)

by H. Robert Wientzen (Foreword), Bob Stone (Author), Ron Jacobs (Author)
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Product Description

Product Description

This edition takes the reader step-by-step through the entire direct marketing process. All media are covered including the traditional areas of print, broadcast, co-op and telemarketing, as well as electronic media.

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