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The Problem of Political Marketing (Hardcover)

by Heather Savigny (Author)

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Product details

Hardcover: 147 pages
Publisher: Continuum International Publishing Group Ltd. (15 Aug 2008)
Language English
ISBN-10: 0826428568
ISBN-13: 978-0826428561
Product Dimensions: 23.4 x 15.7 x 1.8 cm
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Amazon.co.uk Sales Rank: 1,564,842 in Books (See Bestsellers in Books)

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Product Description

Product Description
Based upon analysis of existing theoretical literature and current political practice, this book addresses both the use of marketing and its impact upon democracy.Markets are no longer simply the mechanisms which governments regulate, but are now the arena in which all political activity is undertaken. We are seeing unprecedented levels of marketing strategies and thinking informing political behaviour, which is fundamentally reshaping politics. Heather Savigny provides a critical evaluation of the way in which contemporary politics is being recast as a marketing exercise and shows how this both subverts democracy and disconnects the public from the political process.This innovative book provides an in-depth examination and comprehensive critique of the contemporary use of marketing in British politics. "The Problem of Political Marketing" is essential reading for students and practitioners who are concerned with election campaign practices and the state of contemporary democracy.

About the Author
Dr. Heather Savigny is Lecturer in Politics at the University of East Anglia

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