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Product Description
Synopsis
Many graphic designers lack an understanding of the photographic process as well as sufficient knowledge to accurately judge the reproduction quality of photographic materials, which means they can end up with photos that won't work in a layout and no idea what to ask for. Here is a book that bridges the gap that separates these two distinct yet interrelated professions. It has three principal aims: to improve communication between the photographer and the designer; to give the designer a better understanding of photographic materials so he or she can evaluate them more effectively in the design and layout stages of a project; and to provide basic photo skills needed to produce simple, good quality photographs of people, products and artwork in the average graphic-design workplace - skills that offer an advantage especially to designers employed by smaller, more self-sufficient firms. Topics include film characteristics, development, camera designs, what to look for in prints and transparencies, colour, filters, cropping, retouching, darkroom techniques, using instant Polaroid materials, and preparing portfolio and slide show materials. The author tells what's needed and how to set up a photo area and darkroom in the design studio, then how to use these facilities. The last chapter covers electronic photography and its applications to graphic design.
