Publishers Weekly
"Deploying numerous film stills and reproductions of promotional material, Schaefer adroitly maps out the lurid, carnivalesque excesses that the studio system shoved to the margins in an effort to legitimate the movies as a new entertainment medium."
Matthew Bernstein, author of 'Walter Wanger, Hollywood Independent'
"An astonishing scholarly achievement, one of the most impressive books I've read in a decade. Schaefer's research is broad and profound. This is not only the reference work on the subject; it is a model of elegant argument."
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