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It used to be that art directors, creative professionals and producers hired talent based on reputation, networking and personal relationships. Today's ultra competitive business climate is vastly different. Art buying is now more project-oriented. Art directors and creative professionals now must review portfolios with their clients before making any hiring decisions. Since most photographers are self-employed, hiring a photo rep is an expense that cuts dramatically into an already-tight bottom line. So now more than ever, showing a "killer" portfolio that communicates a clear vision can mean the difference between winning projects or just sitting on the sidelines. In this book, veteran consultant and lecturer Selina Oppenheim reveals how to create an innovative, competitive and effective portfolio that will get attention from any potential client. Based on her 20-plus years of consulting with scores of photographers, graphic designers and illustrators, Oppenheim demonstrates how today's commercial photographer can communicate expertise, experience and creative vision clearly and intelligently through a well-executed portfolio. Packed with a wealth of tips and practical advice for effective marketing, self-promotion and client relationships, this book should be a useful guide for the photographer who wants financial as well as artistic success.
About the Author
Selina Oppenheim was one of the first consultants for visual professionals in the country, consulting with photographers, graphic designers, and illustrators for over 20 years. She is president of Port Authority, a Boston area-based marketing firm committed to creating strategic programs that enable clients to build businesses around their individual, creative, and financial goals. She lives in Boxborough, MA.
It used to be that art directors, creative professionals and producers hired talent based on reputation, networking and personal relationships. Today's ultra competitive business climate is vastly different. Art buying is now more project-oriented. Art directors and creative professionals now must review portfolios with their clients before making any hiring decisions. Since most photographers are self-employed, hiring a photo rep is an expense that cuts dramatically into an already-tight bottom line. So now more than ever, showing a "killer" portfolio that communicates a clear vision can mean the difference between winning projects or just sitting on the sidelines. In this book, veteran consultant and lecturer Selina Oppenheim reveals how to create an innovative, competitive and effective portfolio that will get attention from any potential client. Based on her 20-plus years of consulting with scores of photographers, graphic designers and illustrators, Oppenheim demonstrates how today's commercial photographer can communicate expertise, experience and creative vision clearly and intelligently through a well-executed portfolio. Packed with a wealth of tips and practical advice for effective marketing, self-promotion and client relationships, this book should be a useful guide for the photographer who wants financial as well as artistic success.
About the Author
Selina Oppenheim was one of the first consultants for visual professionals in the country, consulting with photographers, graphic designers, and illustrators for over 20 years. She is president of Port Authority, a Boston area-based marketing firm committed to creating strategic programs that enable clients to build businesses around their individual, creative, and financial goals. She lives in Boxborough, MA.
Inside This Book
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First Sentence
The portfolio has always been a photographer's most important selling tool. Read the first page
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
The portfolio has always been a photographer's most important selling tool. Read the first page
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Concordance
Browse Sample PagesConcordance
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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