Digital Wizardry is an idea book--one filled with cutting-edge, high-end imagery and written expressly for photographers and other creative people who want to learn Photoshop or take their current Photoshop skills to the next level. Brimming with practical technical information and savvy business tips, Digital Wizardry focuses intensively on the creative process involved in producing top-shelf, stand-alone images that must convey a concept while at the same time dazzle and impress.

Bryan Allen, well known in the field of professional photography and digital imaging as a Photoshop "Master," takes the reader step by step through the development and execution of many of his real-life commercial assignments, offering a view into his thought processes. This in-depth coverage of the creative process--from idea through finished image--gives readers an invaluable inside look at the techniques and strategies behind the magic.

Digital Wizardry is organized into three easy-to-use sections. The first part, "Start with an Idea," contains chapters on creative beginnings, quality control, and the basic techniques involved in optimizing Photoshop. The second section, "Creative Applications," shows how it is all put together through an in-depth look at a portfolio of real-life commercial assignments. The last part, "Technical and Business Information," comprises chapters on selecting the right hardware, going from pixels to press, supplemental software, and the professional considerations of running a successful business.

With its experience-rich approach to learning Photoshop, Digital Wizardry is an invaluable resource readers can turn to whenever they need information or inspiration.

FROM THE FOREWORD BY MICHAEL J. McNAMARA,

Technology Editor of Popular Photography Magazine

"Bryan Allen's Digital Wizardry should stand out among the throngs of Photoshop tutorials lining the shelves in bookstores. . . . Reading this book is like hiring several people--a business consultant to help you get your business started, a Photoshop tutor to teach you the most useful techniques, a pre-press specialist to help you get your images out in the right format, and a graphic designer to help you learn how to turn your ideas into reality.

"Through this book, Bryan Allen has found a way to combine his photographic vision, his incredible imagination, and his technical proficiency into a manual that teaches more about the creative process than any other work on Photoshop. The beautiful photos and collages found in this book, combined with the step-by-step descriptions of the techniques he used to make them, prove that while technical proficiency is needed to master Photoshop, imiagination and creativity are needed to become a Master. For that reason alone, Digital Wizardry is an exceptional book that I think should be part of any Photoshop curriculum, and a reference to turn to when you need inspiration."