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Get Clients Now!: 28-day Marketing Program for Professionals and Consultants (Paperback)

by C.J. Hayden (Author)

4.9 out of 5 stars See all reviews (11 customer reviews)

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Product details

Paperback: 224 pages
Publisher: Amacom; illustrated edition edition (28 Feb 1999)
Language English, Spanish
ISBN-10: 0814479928
ISBN-13: 978-0814479926
Product Dimensions: 24.9 x 17.8 x 1.3 cm

Average Customer Review: 4.9 out of 5 stars See all reviews (11 customer reviews)

Amazon.co.uk Sales Rank: 98,942 in Books (See Bestsellers in Books)

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Product Description

This text presents a 28-day programme that breaks down the marketing and sales process into a series of steps so simple that even the most marketing wary professionals can begin to get clients. It helps readers create customized marketing plans that meet their specific needs.

From the Author

Here's what marketing experts say about Get Clients Now!
"Not only tells you the absolute truth about landing new clients, but also can transform you from a marketing amateur into a marketing genius. Read this wonderfully readable advice before your competitors do. The beauty of its wisdom will be reflected in the beauty of your bottom line." -- Jay Conrad Levinson, author of the Guerrilla Marketing series of books

"All too often, I come across business professionals who have great ideas or products but don't have a clue about how to market themselves or sell their products. This is a wonderfully practical handbook that solves the problem... an excellent tool for anyone who is interested in expanding their client base with consistent, easy-to-follow steps. I highly recommend it!" -- Tony Alessandra, PhD, author of The Platinum Rule and Charisma

"It's no secret. A successful business requires marketing and self-promotion. If you want a serious dose of marketing medicine, this book is it." -- Bernard Kamoroff, author of Small Time Operator: How to Start Your Own Business, Keep Your Books, Pay Your Taxes and Stay Out of Trouble

"If you've been waiting for the phone to ring, you're better off reading Get Clients Now! C.J. Hayden manages to cover the beginner's guide to marketing in an easy-to-follow, methodical plan that every new consultant should absorb." -- Alan Weiss, PhD, author of Million Dollar Consulting

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Customer Reviews

11 Reviews

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4 star:		(1)
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Average Customer Review

4.9 out of 5 stars (11 customer reviews)

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Most Helpful Customer Reviews

63 of 63 people found the following review helpful:

5.0 out of 5 stars I wish there was a five star plus that one could award!, 15 Jan 2003

By	cnicholson (little staughton, bedfordshire United Kingdom) - See all my reviews

This book does what it says. A 28 day marketing program designed for new and established consultants to get clients.

The first half is about defining your strategies and action plans for gaining new clients, and the second half gives you a day by day methodology for implementing them. What is really useful is that it doesn't work on a 'one size fits all' basis. It encourages you first to work out at what stage you get 'stuck' in terms of achieving new business. Is it at the filling the pipeline stage, following up, getting appointments or closing the stages? It then provides a series of tools to get through that particular hurdle, recognising that not everyone is comfortable at doing the same things. For instance, if you're comfortable cold calling and networking, then it helps you defines a strategy to build on those strengths. If you hate, as I do, cold calling but are happy standing up making presentations and writing for the media, it helps you define an action plan to gain visibility and credibility that way. And along the way, it provides case histories and helpful examples to help you along.

The only downside is that even for me, who has spent many years working in the US, it's a little over the top on US motivational phrasing! Having said that, the strategies and principles are just as relevant for the UK and other countries and well worth the investment.

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53 of 53 people found the following review helpful:

4.0 out of 5 stars An excellent book on marketing services, 18 Oct 2002

By	D. Bates "David Bates - www.treeoflifecoachin... (London, UK) - See all my reviews (REAL NAME)

One book which has made a big impact on both me and a number of clients over the summer has been C.J. Hayden's "Get Clients Now!". It won't win any awards for the subtlety of its title, but it does tell you what the book is about. There are a number of things that make Get Clients Now! Stand out from many other marketing books.

First of all it is aimed at people selling a service. So many marketing books are aimed at people selling the enormous variety of widgets that there are - physical things that you can pick up with your hands, turn around and look at, see what you're getting for your money. Marketing services is a different ball game.

Secondly, Get Clients Now offers a simple breakdown of the marketing process along with a quick diagnostic to help you identify what are the most effective marketing activities for you to use.

Thirdly, the enormous numbers of ideas she offers for marketing activities are not country specific (eg lots of U.S. based organisations that are of no use to anybody in Europe!).

Fourthly, she offers a simple step-by-step program that anybody can follow. If you don't, it's certainly not because it's not clear what to do next.

I've certainly found it to be useful, so have a number of my clients. If you're involved in a service business then you'll find a good approach that works in here - and if you know someone who works in or runs a service business, make sure they know about it too!

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13 of 13 people found the following review helpful:

5.0 out of 5 stars Bravo! Hayden delivers a self-marketing solution that works!, 27 May 1999

By A Customer

C.J. Hayden provides an efficient, user-friendly, step-by-step program that anyone can customize and follow. It leaves postulating and theorizing to those who want to simply talk about self-promotion and marketing, and pragmatically zeros in on creating the action plan needed to materialize success. I know, because I tried the program to increase my own client base and it worked. I also introduced the program to a number of my small business clients, and we all want to thank C.J. for this significant contribution to courageous entrepreneurs everywhere!

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Most Recent Customer Reviews

5.0 out of 5 stars Best advice on getting more customers
I run my own coaching business and Hayden's book, Get Clients Now is full of practical and easy to use advice for getting more clients. Read more

Published 13 months ago by Mr. W. Quinn

5.0 out of 5 stars THE marketing book for coaches, consultants and other self-employed professionals
This book is really one of THE marketing must-read books for coaches, consultants and any other self-employed professional who don't know (or are afraid to! Read more

Published 20 months ago by Karen Skidmore

5.0 out of 5 stars A triumph for regular, consistent action!
Having had the book for a while, I've just been doing the program again just before I offer it for the first time as a facilitator. Read more

Published on 4 May 2007 by C. Chapman

5.0 out of 5 stars Excellent Marketing for Small Businesses
In a very readable style CJ Hayden presents a well structured method for building up your marketing. Read more

Published on 24 Jan 2007 by Mr. Ross Maynard

5.0 out of 5 stars A MUST read!!!
Fantastic book! I recently became self employed and have to build up a customer base. This book is written in plain English, very exciting and helpful. Read more

Published on 15 Aug 2005

5.0 out of 5 stars Get This Book
This is an easy to read and follow book for all small businesses not just for service providers. A must have book for any new business
Well done!

Published on 22 April 2004

5.0 out of 5 stars The best book on generating business
From the very begining this book offers you not only a simple but effective program to attract business but also generates in you the energy and the creativity to get on with... Read more

Published on 8 May 2001 by dinamatos@mail.telepac.pt

5.0 out of 5 stars A sure fire program for new and seasoned business owners...
"Get Clients Now!" is a sure fire program to ensuring your marketing success. C.J. Hayden is a marketing genius and now we have access to her secret recipes in this... Read more

Published on 29 April 1999

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