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CyberWriting: How to Promote Your Product or Service Online (without Being Flamed)
 
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CyberWriting: How to Promote Your Product or Service Online (without Being Flamed) (Paperback)

by Charles Rubin (Foreword), Joe Vitale (Author)
3.6 out of 5 stars See all reviews (5 customer reviews)

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Product details

  • Paperback: 192 pages
  • Publisher: Amacom (1 Sep 1996)
  • Language English
  • ISBN-10: 0814479189
  • ISBN-13: 978-0814479186
  • Product Dimensions: 23.5 x 15.9 x 1.9 cm
  • Average Customer Review: 3.6 out of 5 stars See all reviews (5 customer reviews)
  • Amazon.co.uk Sales Rank: 3,482,929 in Books (See Bestsellers in Books)

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Product Description

Product Description
On-line activity has seen phenomenal growth with one new web a minute. This book aims to show people how to sell on-line, by showing the reader how to create highly targeted copy that's geared to on-line culture, conventions and technology.

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5 Reviews
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Average Customer Review
3.6 out of 5 stars (5 customer reviews)
 
 
 
 
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3 of 3 people found the following review helpful:
1.0 out of 5 stars Spam is Spam, 22 Dec 1997
By A Customer
The author seems to understand many old mass marketing tricks, but is clueless about the Internet. Spam by any other name is still spam. Mark Twain would, I suspect, be turning his acid tongue to the spammers, not joining them. I highly recommend avoiding this book.
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1 of 4 people found the following review helpful:
5.0 out of 5 stars This book changed my dreams. At night, I dream business now., 14 Jan 1997
By A Customer
That night I dreamt about marketing. About the big internet. I swam in a sea of marketing ideas. I felt fine and save. The future was wide and open.
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0 of 3 people found the following review helpful:
2.0 out of 5 stars Good advice, but badly outdated at times., 8 Mar 1997
By A Customer

While some of the advice offered by this book was well recieved and noted, much of the book was about writing effective spams (thus rebuking the subtitle, "Without getting Flamed"). Also, much of the web information was badly out of date; at one point he claims that a mere 15% or web users can view graphics.

Say What? Sorry, but "forget using graphics" does *not* imply good marketing strategy to me. While I understand that Vitale was trying to avoid being technical, he would have done well to drop a few web tips like "forget black-on-grey".

If you want to write spam, buy this book. If you're overly new to the internet and need help with the basic culture, buy this book. If you want to write effective web pages (like I do), do yourself a favor and search "David Seigel". His book on third-generation web sites laps this book in effective web sales.

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Most Recent Customer Reviews

5.0 out of 5 stars This book changed my dreams. At night, I dream business now.
That night I dreamt about marketing. About the big internet. I swam in a sea of marketing ideas. I felt fine and save. The future was wide and open.
Published on 14 Jan 1997

5.0 out of 5 stars You have to get this book!
Add this book to your online tool chest, and place it within easy reach. Cyber Writing is essential reading for all those who are serious about promoting their products or... Read more
Published on 20 Nov 1996

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