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This guide contains proven tips and techniques for successfully employing the "cold call" in the selling cycle, giving readers the competitive edge they need for achieving big profits. The book is filled with ideas for increasing success, ideas that have worked for the author time after time. It outlines a step-by-step approach to developing a complete selling system that works, including: how to become "rejection proof"; how to dissect the cold call; how to create a personalized script; and how to enhance the probability of success by following the "ten commandments of prospecting".
This guide contains proven tips and techniques for successfully employing the "cold call" in the selling cycle, giving readers the competitive edge they need for achieving big profits. The book is filled with ideas for increasing success, ideas that have worked for the author time after time. It outlines a step-by-step approach to developing a complete selling system that works, including: how to become "rejection proof"; how to dissect the cold call; how to create a personalized script; and how to enhance the probability of success by following the "ten commandments of prospecting".
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