Supplying a range of tips, techniques and tales to help business people tap hidden creative strengths, this book enables readers to creatively solve a wide range of workplace issues by explaining how to: understand the creative process; become aware of their own creative abilities; use the creative techniques of such geniuses as Walt Disney, Albert Einstein and Leonardo Da Vinci; apply creative techniques to workplace issues; and facilitate creative or "brainstorming" sessions.

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3 Reviews

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5.0 out of 5 stars One of the best books around on business creativity., 19 Jan 2001

By	jayne.cormie@genie.co.uk (England) - See all my reviews

This book is quite simply a "Bible" for anyone interested in unleashing creativity within their business. It is packed full of inspirational strategies, ideas and techniques to tap into the creative brain. As a management consultant in this field, this book is never very far away from me and is now a very well thumbed book!! I would class this book as a MUST HAVE.

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5.0 out of 5 stars A reference book on creative thinking stimulation, 20 Jul 1999

By A Customer

Bryan Mattimore presented processes that have fueled my consulting practice. I find myself flipping through all my downturned pages whenever I need creative thoughts or whenever I need a creative approach to almost any situation. This is simply a great reference book.

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5.0 out of 5 stars A Swiss-Army Knife of Creative Theory and Techniques, 17 Jan 1997

By A Customer

Mattimore gives us a readable overview of both theory and technique. Breezy style, not bogged down in rhetoric and faddish tricks as other management books often are. He explores the techniques used by proven creative-types, famous and not-so-famous. The results count, and his examples and personal experiences prove the methodologies. Readers of similar books may have seen or heard some of the stories elsewhere, but there's enough new to keep your interest. I have used his techniques and they do work for idea generation. He supplies enough, so that with a little practice, you can get started.

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